Here’s a scenario that probably sounds familiar. A customer walks up to the counter and asks for a part. Your counter person searches, doesn’t find it, and tells the customer you don’t have it. The customer leaves. Twenty minutes later, someone pulls that exact part off the shelf because they happened to know that exact part is offered through more than one […]
Read More… from Your Parts Department Is Losing Sales It Should Be Winning
How Lightspeed EmailMarketing Turns Your Customer Data Into Revenue Lightspeed customers have something most businesses would pay a fortune for: a database full of customers who already trust you. They’ve bought from you. They’ve had their units serviced with you. They know your name. So why does reaching them feel so hard? Email remains one of the most effective ways to stay in front of […]
In the powersports, RV, and golf car industries, AI is quickly becoming an operational necessity. Much like websites in the early 2000s, the industry is adopting leading-edge tech, and I promise it’s not a fad. For high-performing dealers, tools like ChatGPT, Perplexity, and Gemini are now essential power tools that sit alongside a professional dealership […]
Read More… from The AI-Powered Dealership: Deploying AI in Your Business
For marine dealerships, inventory isn’t just about boats and trailers — it’s also about parts. Whether it’s propellers, engine components, or accessories, the parts department plays a critical role in customer satisfaction, service profitability, and long-term growth. But with the unique seasonality of the marine market — heavy summer demand followed by quieter winter months […]
Read More… from Navigating Seasonal Inventory: How Marine Dealers Can Optimize Parts Stock
Artificial intelligence is everywhere right now. Headlines. Sales pitches. Software demos. And for many dealers, the conversation quickly turns from curiosity to skepticism. At Lightspeed, we see AI differently. Not as a futuristic add-on, but as a practical tool dealers are already using—often without realizing it—to run smarter, faster, and more profitably. The infographic breaks […]
Read More… from 7 Things Dealers Need to Know About AI – and Why it Matters Now
Plain Language, Real Applications In the early days of my career, from 1995 to 2011 in the motorcycle dealership, I became fluent in the raw, “colorful” language of the shop. It was an environment where “Kit” and “Moto Gear” were the standard, and ALL CAPS was the default for communication. Transitioning to the tech-focused side […]
Dealers don’t lose sales because customers aren’t interested. They lose sales because leads aren’t followed up fast enough, service opportunities go unnoticed, or customer communication breaks down. Between walk-ins, website inquiries, OEM leads, phone calls, and service requests, managing everything across disconnected systems makes it easy for revenue to slip away. The solution is an integrated system with transparency and visibility across […]
Read More… from How to Sell More Units and Service Without Leads Slipping Through the Cracks
AI always finds its way into the conversation. Someone says it’s overhyped. Someone else says it’s terrifying. Someone declares it’s “the future.” And somehow, you’re the one expected to know what it is—and explain it. […]
Read More… from You’re Already Using AI (You Just Don’t Call It That)
At Lightspeed, we believe that great technology is only as powerful as the people who use it. That’s why we’re especially proud to celebrate the outstanding achievements of our dealer partners who were recently recognized by Boating Industry as part of its 2025 Top 20 Dealers list. In its annual awards, Boating Industry honors dealerships […]
In the marine industry, cash flow is the financial lifeblood of your dealership. It’s what keeps the lights on, the service bays spinning and your team focused on delivering exceptional customer experiences. Yet for many marine dealers, maintaining healthy cash flow remains one of the most persistent challenges especially during the slower winter months when […]