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Tag: sales

Your Customers Stopped Calling. Has Your Dealership Caught Up?

Posted on April 16, 2026 (April 15, 2026) by Erin Clark

Something changed in how your customers want to talk to you, and it did not happen gradually. Eighty percent of consumers no longer answer calls from unknown numbers. Phone contact preference at dealerships has dropped to 13%. The customers walking onto your lot tomorrow will text before they call, email before they visit, and expect […]

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Posted in BlogTagged AI, communication, Customer Communication, customer experience, Data, Dealerships, DMS, education, Email, EmailMarketing, innovation, sales

From Parts Counter to Tech Innovator: Bryan Tierney on the One Gang Worldwide Podcast

Posted on April 15, 2026 (April 13, 2026) by Erin Clark

What does 30+ years in Powersports teach you about running a better dealership? Bryan Tierney sat down with hosts Ben and Serge on One Gang Worldwide — one of the motorcycle industry’s most popular podcasts — to share exactly that. Why dealers should listen This isn’t a polished corporate pitch. It’s a real conversation between […]

Read More… from From Parts Counter to Tech Innovator: Bryan Tierney on the One Gang Worldwide Podcast

Posted in BlogTagged AI, customer experience, Data, Dealerships, DMS, education, Email, EmailMarketing, innovation, sales

Dealer Testimonial: True Tech Motorcycle

Posted on April 14, 2026 (April 8, 2026) by Erin Clark

Running a powersports repair shop means juggling a lot. Repair orders, parts, techs, and customer communication are all happening at once. As we’ve grown, keeping everything organized has honestly been one of the biggest challenges. When I was working out of my home shop by myself, I usually had about 15 to 20 jobs going […]

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Posted in BlogTagged AI, customer experience, Data, Dealerships, DMS, education, Email, EmailMarketing, innovation, sales

Using AI as a True Differentiator

Posted on April 8, 2026 (April 8, 2026) by Erin Clark

AI is quickly becoming table stakes. Most dealerships will have access to similar tools, similar capabilities, and similar promises. That’s why the real advantage doesn’t come from having AI. It comes from the context and use cases behind it. A generic AI tool can draft an email or summarize a report. But it doesn’t know […]

Read More… from Using AI as a True Differentiator

Posted in BlogTagged AI, customer experience, Data, Dealerships, DMS, education, Email, EmailMarketing, innovation, sales

Smoother Sailing: Streamlining Your Marine Dealership with Lightspeed DMS

Posted on April 6, 2026 (April 6, 2026) by Christine Rentner

Running a marine dealership means navigating constant change. Seasonal demand spikes, complex service schedules, large unit inventory, warranty processing, and customer communication can quickly become overwhelming without the right systems in place. For many dealerships, disconnected tools and manual processes create inefficiencies that slow down service departments, delay parts availability, and make it difficult to […]

Read More… from Smoother Sailing: Streamlining Your Marine Dealership with Lightspeed DMS

Posted in BlogTagged customer experience, Data, Dealerships, DMS, education, Email, EmailMarketing, innovation, sales

Lightspeed DMS: What’s Changed (And Why Dealers Should Take Another Look)

Posted on April 2, 2026 (March 31, 2026) by Kristin Johnson
Split Screen of old brick phone and new iphone with border

I recently helped a few reps respond to a familiar objection:“We’ve seen Lightspeed before. We’re not interested.” It’s one of those statements that sounds final… but usually isn’t. In fact, it got me thinking. Not just about how we respond in the moment, but about the bigger opportunity sitting right in front of us: re-engaging […]

Read More… from Lightspeed DMS: What’s Changed (And Why Dealers Should Take Another Look)

Posted in BlogTagged AI, customer experience, Data, Dealerships, DMS, education, Email, EmailMarketing, innovation, sales

Follow-Ups that Close: Lightspeed Sales Video

Posted on March 31, 2026 (March 31, 2026) by Kristin Johnson
Sales person filming unit

Why the quality of your response is deciding more deals that you think A lead comes in at 11am on a Tuesday. Someone filled out the form on your website. They’re interested in a Wayfinder RV Go Lite Cloudbreaker. Your best rep sees it, calls, gets voicemail, and sends a follow-up email with a link […]

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Posted in BlogTagged AI, customer experience, Data, Dealerships, DMS, education, Email, EmailMarketing, innovation, sales

Real-Time Data. Real Growth. Real Results.

Posted on March 24, 2026 (March 18, 2026) by Kristin Johnson
Tech using mobile app

At the recent AIMExpo, one theme kept surfacing in conversations with dealers: growth is still happening, but the dealerships winning right now are the ones using their data. In a recent interview with Motorcycle & Powersports News, Aaron Carver of Lightspeed shared how Lightspeed DMS is helping dealerships increase service revenue, act on real-time benchmarks, […]

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Posted in BlogTagged AI, customer experience, Data, Dealerships, DMS, education, Email, EmailMarketing, innovation, sales

Lightspeed DMS Unveils 2026 Innovations at AIMExpo: Salesperson Insight Hub & Mobile Service Growth

Posted on March 19, 2026 (March 18, 2026) by Kristin Johnson
Tech using mobile app

The outdoor recreation industry is moving fast. Your technology should keep up. At AIMExpo, Lightspeed pulled back the curtain on what’s ahead for 2026—and the message was clear: dealers need tools that are modern, practical, and built to drive revenue across sales and service. In this recap of an interview with Motorcycle & Powersports News […]

Read More… from Lightspeed DMS Unveils 2026 Innovations at AIMExpo: Salesperson Insight Hub & Mobile Service Growth

Posted in BlogTagged AI, customer experience, Data, Dealerships, DMS, education, Email, EmailMarketing, innovation, sales

The Reason Good Sales Teams Still Miss Their Numbers

Posted on March 12, 2026 (March 12, 2026) by Kristin Johnson
Customer Interaction in a golf dealership

Your salespeople aren’t lazy. They’re not undertrained. They show up, they work leads, they follow up. And at the end of the month, the numbers still don’t add up. Three leads sat unanswered for four days. Six deals had no follow-up scheduled. A customer moved on before anyone called back. Nobody dropped the ball on […]

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Posted in BlogTagged AI, customer experience, Data, Dealerships, DMS, education, Email, EmailMarketing, innovation, sales

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