Erin Clark, Author at Lightspeed DMS

How Lightspeed’s Tiered Support Model Solves Dealer Issues Faster

Posted on August 13, 2026 (August 3, 2026)

How does Lightspeed ensure you get the right expert on the first call? We’ve replaced the “one-size-fits-all” help desk with a tiered support model. This structure routes specialized technical queries and simple workflow questions to the appropriate level of expertise, eliminating “phone tag” and accelerating resolution times for all dealers. The Lightspeed Customer Support team […]

Where’s That Cart? How Golf Cart Dealers Can Get Better Inventory Visibility

Posted on August 11, 2026 (August 10, 2026)

“I think that cart’s out on a demo…or is it in service?” I’ve heard some version of that conversation more times than I can count when talking with golf cart dealers. Usually, it isn’t because the team doesn’t care. It’s because inventory information lives in too many places and nobody has a complete picture. The […]

What RV Dealers Keep Telling Me About Getting Paid

Posted on August 7, 2026 (July 29, 2026)

Part of building payments for dealers is listening to how they actually run their stores. When it comes to RV, the same frustration keeps surfacing – and it’s not the one you’d expect. THE QUICK VERSION The pattern that keeps coming up A big part of building the right payments product is sitting with dealers […]

Your Customers Stopped Calling. Has Your Dealership Caught Up?

Posted on August 6, 2026 (July 28, 2026)

3 Key Takeaways for Dealers Customer communication has changed fast. Today’s buyers don’t want to wait on hold or play phone tag. They expect fast, convenient communication on their terms — especially through text and digital channels. 1. Customers Expect Texting to Be Part of the Experience For many customers, texting is now the preferred […]

10 AI Prompts Dealers Can Use to Make Marketing Easier

Posted on August 5, 2026 (August 4, 2026)

AI can be a powerful marketing tool, but for many dealerships, the hardest part is knowing where to start. That is where prompts come in. A prompt is simply the instruction you give an AI tool like ChatGPT, Claude, Copilot, or another platform. The better the prompt, the better the output. Instead of asking AI […]

The Vendor Runaround Is Costing You More Than You Think

Posted on July 31, 2026 (July 23, 2026)

When a payment breaks, the meter starts running – not on fees, but on your team’s time, your customer’s patience, and your own accountability. THE QUICK VERSION Everybody’s heard the phone call It’s a busy Saturday and you’ve just landed a great sale. Your delighted customer is ready to ride into the sunset, but the […]

Where Golf Cart Dealers Lose Service Revenue Without Realizing It

Posted on July 30, 2026 (July 27, 2026)

Your service department is busy. Your technicians are working. Jobs are getting done. So why doesn’t the service side of the business always feel as profitable as it should? In conversations with golf cart dealers, I hear this frustration all the time. The shop is busy, the schedule is full, and everyone is working hard, […]

Bringing the Showroom to the Buyer

Posted on July 28, 2026 (July 23, 2026)

Why walk-around video has quietly become one of the most powerful selling tools an RV dealer has, and what a decade of homebuyers can teach us about it A couple three states away finds a travel trailer on your website. They like the floor plan. They study the little top-down diagram, the one with the […]

Payments Aren’t a Back-Office Task Anymore. They’re a Revenue Strategy.

Posted on July 24, 2026 (July 23, 2026)

For most dealerships, payments are the last thing anyone thinks about – which is exactly why they’re one of the biggest missed opportunities on the floor. THE QUICK VERSION Ask a dealer about their payments. Watch what happens. I have the great opportunity to speak with dealers across powersports, RV, marine, trailer, and golf every […]

Proactive vs. Reactive Support: How Lightspeed Anticipates Dealer Needs

Posted on July 23, 2026 (July 13, 2026)

The most effective support happens before a dealer even picks up the phone. Learn about Lightspeed’s “White Glove” proactive support model, where our team monitors account health and case volume to identify and resolve potential dealership challenges before they escalate into critical business disruptions. Most dealers think of support the same way: something breaks, you […]

Author: Erin Clark

Posts by Erin Clark