Article by Derrick Marshall, Lightspeed Sales Executive — Featured on MRAA.com Read the full article on MRAA → A new boat sale is just the beginning. The real long-term value for marine dealerships lies in how often customers use their boats — and how well dealerships stay connected throughout the ownership journey. In a featured article […]
DMS = System. Software. Solution. Simplified. We decode the name and unpack the power behind it. Let’s be honest: the term DMS gets thrown around a lot in the dealership world, and depending on who you’re talking to, it might stand for: So, which one is right? All of them. They’re just different ways of […]
Real Questions. Real Concerns. Real Answers for Your Dealership. Choosing a Dealer Management System (DMS) isn’t just a tech decision. It’s a full-on business decision. Your entire operation runs through this thing, and if it’s clunky, outdated, or missing key features, it’s going to show up in your bottom line fast. At Lightspeed, we’ve talked […]
Read More… from Top Questions Dealers are Asking About a DMS
Lightspeed’s Latest OEM Integrations Lightspeed Leading the Way: Jeremy Johnson on RV Business SupplySide Showcase At Lightspeed, innovation isn’t a buzzword—it’s the baseline. That was clear in a recent episode of RV Business SupplySide Showcase, where Lightspeed’s Jeremy Johnson joined hosts Rick Kessler and Chris Cieto to talk shop, software, and how Lightspeed is helping […]
Lightspeed’s latest integration with Turn 14 Distribution is already creating measurable efficiencies for powersports dealers—and the industry is taking notice. Learn more. In a recent article by Motorcycle & Powersports News, the team at Edge Performance Sports in Ontario, Oregon shares how this new Lightspeed integration allows their dealership to see Turn 14 parts availability […]
Read More… from New Turn 14 Distribution + Lightspeed Integration Delivers Efficiency at Every Turn
Lightspeed has a long legacy of innovating and supporting dealers in the outdoor recreation industries. While so many have contributed to this legacy, we can trace some of Lightspeed’s earliest innovations and visions back to Hal Ethington, one of Lightspeed’s earliest and most influential contributors, who was a dealer himself. He was also a visionary […]
Read More… from Then & Now: The Longevity of the Outdoor Recreation Industry
One of the interesting parts of my job—both a blessing and a curse—is the amount of screen time I rack up each day. Between my desktop, phone, and a steady stream of emails and industry content, I also spend more time than I probably should browsing LinkedIn. And what do I often see? Complaints—about systems, […]
Lightspeed has a long legacy of innovating and supporting dealers in the outdoor recreation industries. While so many have contributed to this legacy, we can trace some of Lightspeed’s earliest innovations and visions back to Hal Ethington, one of Lightspeed’s earliest and most influential contributors, who was a dealer himself. He was also a visionary […]
Let’s be honest—when was the last time you really dug into your leads? I mean truly analyzed the ones coming from your website, OEMs, or third-party classifieds. Do you know your actual close rate for each source? In all my years working with dealers and websites, the biggest mystery we could never quite solve was: […]
Over the past decade, marine dealerships have undergone a significant digital transformation. What was once a retail segment reliant on boat shows, print ads, and word-of-mouth has increasingly embraced email campaigns, text messaging, and online engagement – trends accelerated by the COVID-19 pandemic. In the marine retail industry represented by the Marine Retailers Association of […]
Read More… from Digital Marketing’s Impact on Marine Dealerships – A 10-Year Analysis