Something changed in how your customers want to talk to you, and it did not happen gradually. Eighty percent of consumers no longer answer calls from unknown numbers. Phone contact preference at dealerships has dropped to 13%. The customers walking onto your lot tomorrow will text before they call, email before they visit, and expect […]
Read More… from Your Customers Stopped Calling. Has Your Dealership Caught Up?
What does 30+ years in Powersports teach you about running a better dealership? Bryan Tierney sat down with hosts Ben and Serge on One Gang Worldwide — one of the motorcycle industry’s most popular podcasts — to share exactly that. Why dealers should listen This isn’t a polished corporate pitch. It’s a real conversation between […]
Running a powersports repair shop means juggling a lot. Repair orders, parts, techs, and customer communication are all happening at once. As we’ve grown, keeping everything organized has honestly been one of the biggest challenges. When I was working out of my home shop by myself, I usually had about 15 to 20 jobs going […]
AI is quickly becoming table stakes. Most dealerships will have access to similar tools, similar capabilities, and similar promises. That’s why the real advantage doesn’t come from having AI. It comes from the context and use cases behind it. A generic AI tool can draft an email or summarize a report. But it doesn’t know […]
Running a marine dealership means navigating constant change. Seasonal demand spikes, complex service schedules, large unit inventory, warranty processing, and customer communication can quickly become overwhelming without the right systems in place. For many dealerships, disconnected tools and manual processes create inefficiencies that slow down service departments, delay parts availability, and make it difficult to […]
Read More… from Smoother Sailing: Streamlining Your Marine Dealership with Lightspeed DMS
I recently helped a few reps respond to a familiar objection:“We’ve seen Lightspeed before. We’re not interested.” It’s one of those statements that sounds final… but usually isn’t. In fact, it got me thinking. Not just about how we respond in the moment, but about the bigger opportunity sitting right in front of us: re-engaging […]
Read More… from Lightspeed DMS: What’s Changed (And Why Dealers Should Take Another Look)
Why the quality of your response is deciding more deals that you think A lead comes in at 11am on a Tuesday. Someone filled out the form on your website. They’re interested in a Wayfinder RV Go Lite Cloudbreaker. Your best rep sees it, calls, gets voicemail, and sends a follow-up email with a link […]
Read More… from Follow-Ups that Close: Lightspeed Sales Video
The marine industry has always required balance between optimism and discipline, growth and cash flow, new and used inventory. But in today’s environment of margin pressure, fluctuating demand, and rising carrying costs, inventory strategy has become one of the most critical leadership functions inside a dealership. Used boats, in particular, present a significant opportunity but […]
Read More… from Inventory Strategy & the Used Boat Advantage: Turning Visibility into Profitability
At the recent AIMExpo, one theme kept surfacing in conversations with dealers: growth is still happening, but the dealerships winning right now are the ones using their data. In a recent interview with Motorcycle & Powersports News, Aaron Carver of Lightspeed shared how Lightspeed DMS is helping dealerships increase service revenue, act on real-time benchmarks, […]
The outdoor recreation industry is moving fast. Your technology should keep up. At AIMExpo, Lightspeed pulled back the curtain on what’s ahead for 2026—and the message was clear: dealers need tools that are modern, practical, and built to drive revenue across sales and service. In this recap of an interview with Motorcycle & Powersports News […]