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Tag: EmailMarketing

Your Website Is a One-Way Door (And It’s Costing You)

Posted on May 28, 2026 (May 28, 2026) by Kristin Johnson

Here’s something you have probably already thought about too much. A customer pulls up your website on a Tuesday night, scrolls through your inventory for fifteen minutes, finds a unit they’re interested in, and then closes the tab. They never called and left a message. They never filled out the form. You will never know […]

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Posted in BlogTagged communication, Customer Communication, customer experience, Dealerships, DMS, Email, EmailMarketing, innovation, leads, sales

Who Provides Your Lightspeed Support? Meet the Experts Behind the Software

Posted on May 21, 2026 (May 28, 2026) by Erin Clark
Customer Support Team

Who is behind the phones at Lightspeed? Beyond the statistics, our support team is composed of outdoor industry experts who understand the specific operational needs of power sports and marine dealerships. Meet the people driving our “human-first” support strategy and learn why industry expertise is the foundation of our technical proficiency. In a recent post, […]

Read More… from Who Provides Your Lightspeed Support? Meet the Experts Behind the Software

Posted in BlogTagged AI, customer experience, customer support, Data, Dealerships, DMS, education, Email, EmailMarketing

Is Your DMS the Cheapest Employee in Your Dealership?

Posted on May 19, 2026 (May 8, 2026) by Erin Clark
DMS Employees

Most dealerships wouldn’t hire the cheapest employee and expect top performance.So why do it with their DMS? Because choosing a dealer management system like Lightspeed DMS isn’t just a pricing decision—it’s a business decision. The Hiring Problem Every Dealership Knows For more than 30 years at Lightspeed DMS, one challenge has remained constant across the […]

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Posted in BlogTagged AI, customer experience, Data, Dealerships, DMS, education, Email, EmailMarketing, innovation, sales

The Power of Four Cents

Posted on May 15, 2026 (May 14, 2026) by Diana Wilberscheid

In a parts department, we often focus on the “big wins” defined by moving parts and high-ticket accessories. But are you overlooking the “pennies to dollars” optimization? Rounding your retail price endings from .95 to .99 might seem like a minor tweak, but the math tells a different story for a medium-sized dealership: Why it […]

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Posted in BlogTagged AI, customer experience, Data, Dealerships, DMS, education, Email, EmailMarketing, innovation, sales

The AI-Powered Dealership: What Dealers Need to Know (and Where to Start)

Posted on May 7, 2026 (May 8, 2026) by Erin Clark
Dealer Cheat Sheet

AI is everywhere right now.But for most dealerships, the real question isn’t what is AI—it’s: Where does it actually make a difference in my business? At Lightspeed, we’ve been working alongside dealers long enough to know this:The goal isn’t to chase technology. It’s to run a better dealership. Built by dealers, for dealers, Lightspeed continues […]

Read More… from The AI-Powered Dealership: What Dealers Need to Know (and Where to Start)

Posted in BlogTagged AI, customer experience, Data, Dealerships, DMS, education, Email, EmailMarketing, innovation, repair ordres, sales, training

How Lightspeed DMS Rearchitected Customer Support for Dealers

Posted on April 23, 2026 (May 5, 2026) by Erin Clark

Lightspeed DMS has completely rearchitected its customer support model to move from a reactive help desk to a proactive success partner. This post explores the honest history of the transformation and the operational changes that led to current performance metrics: 89% of cases closed within 24 hours and a 93% call answer rate in under […]

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Posted in BlogTagged AI, customer experience, customer support, Data, Dealerships, DMS, education, Email, EmailMarketing, innovation, sales

Your Customers Stopped Calling. Has Your Dealership Caught Up?

Posted on April 16, 2026 (April 15, 2026) by Erin Clark

Something changed in how your customers want to talk to you, and it did not happen gradually. Eighty percent of consumers no longer answer calls from unknown numbers. Phone contact preference at dealerships has dropped to 13%. The customers walking onto your lot tomorrow will text before they call, email before they visit, and expect […]

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Posted in BlogTagged AI, communication, Customer Communication, customer experience, Data, Dealerships, DMS, education, Email, EmailMarketing, innovation, sales

From Parts Counter to Tech Innovator: Bryan Tierney on the One Gang Worldwide Podcast

Posted on April 15, 2026 (April 13, 2026) by Erin Clark

What does 30+ years in Powersports teach you about running a better dealership? Bryan Tierney sat down with hosts Ben and Serge on One Gang Worldwide — one of the motorcycle industry’s most popular podcasts — to share exactly that. Why dealers should listen This isn’t a polished corporate pitch. It’s a real conversation between […]

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Posted in BlogTagged AI, customer experience, Data, Dealerships, DMS, education, Email, EmailMarketing, innovation, sales

Dealer Testimonial: True Tech Motorcycle

Posted on April 14, 2026 (April 8, 2026) by Erin Clark

Running a powersports repair shop means juggling a lot. Repair orders, parts, techs, and customer communication are all happening at once. As we’ve grown, keeping everything organized has honestly been one of the biggest challenges. When I was working out of my home shop by myself, I usually had about 15 to 20 jobs going […]

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Posted in BlogTagged AI, customer experience, Data, Dealerships, DMS, education, Email, EmailMarketing, innovation, sales

Using AI as a True Differentiator

Posted on April 8, 2026 (April 8, 2026) by Erin Clark

AI is quickly becoming table stakes. Most dealerships will have access to similar tools, similar capabilities, and similar promises. That’s why the real advantage doesn’t come from having AI. It comes from the context and use cases behind it. A generic AI tool can draft an email or summarize a report. But it doesn’t know […]

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Posted in BlogTagged AI, customer experience, Data, Dealerships, DMS, education, Email, EmailMarketing, innovation, sales

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