AI can be a powerful marketing tool, but for many dealerships, the hardest part is knowing where to start. That is where prompts come in. A prompt is simply the instruction you give an AI tool like ChatGPT, Claude, Copilot, or another platform. The better the prompt, the better the output. Instead of asking AI […]
Read More… from 10 AI Prompts Dealers Can Use to Make Marketing Easier
Why walk-around video has quietly become one of the most powerful selling tools an RV dealer has, and what a decade of homebuyers can teach us about it A couple three states away finds a travel trailer on your website. They like the floor plan. They study the little top-down diagram, the one with the […]
3 Key Takeaways for Dealers Great follow-up isn’t about sending more messages. It’s about sending the right message at the right time. In today’s competitive market, the dealerships that consistently win sales are the ones that stay connected, stay organized, and stay top-of-mind throughout the buying journey.. 1. Speed Matters More Than Ever Customers expect […]
How Strong Customer Communication Helps Protect Margins There is a conversation happening in dealerships across the marine industry every single day. A customer walks in or calls or sends a message and somewhere in the interaction the words “I saw it cheaper online” come up. And in that moment, the dealership faces a choice: match […]
Here’s something you have probably already thought about too much. A customer pulls up your website on a Tuesday night, scrolls through your inventory for fifteen minutes, finds a unit they’re interested in, and then closes the tab. They never called and left a message. They never filled out the form. You will never know […]
Read More… from Your Website Is a One-Way Door (And It’s Costing You)
Who is behind the phones at Lightspeed? Beyond the statistics, our support team is composed of outdoor industry experts who understand the specific operational needs of power sports and marine dealerships. Meet the people driving our “human-first” support strategy and learn why industry expertise is the foundation of our technical proficiency. In a recent post, […]
Read More… from Who Provides Your Lightspeed Support? Meet the Experts Behind the Software
Most dealerships wouldn’t hire the cheapest employee and expect top performance.So why do it with their DMS? Because choosing a dealer management system like Lightspeed DMS isn’t just a pricing decision—it’s a business decision. The Hiring Problem Every Dealership Knows For more than 30 years at Lightspeed DMS, one challenge has remained constant across the […]
Read More… from Is Your DMS the Cheapest Employee in Your Dealership?
In a parts department, we often focus on the “big wins” defined by moving parts and high-ticket accessories. But are you overlooking the “pennies to dollars” optimization? Rounding your retail price endings from .95 to .99 might seem like a minor tweak, but the math tells a different story for a medium-sized dealership: Why it […]
AI is everywhere right now.But for most dealerships, the real question isn’t what is AI—it’s: Where does it actually make a difference in my business? At Lightspeed, we’ve been working alongside dealers long enough to know this:The goal isn’t to chase technology. It’s to run a better dealership. Built by dealers, for dealers, Lightspeed continues […]
Read More… from The AI-Powered Dealership: What Dealers Need to Know (and Where to Start)
Lightspeed DMS has completely rearchitected its customer support model to move from a reactive help desk to a proactive success partner. This post explores the honest history of the transformation and the operational changes that led to current performance metrics: 89% of cases closed within 24 hours and a 93% call answer rate in under […]
Read More… from How Lightspeed DMS Rearchitected Customer Support for Dealers