Plain Language, Real Applications In the early days of my career, from 1995 to 2011 in the motorcycle dealership, I became fluent in the raw, “colorful” language of the shop. It was an environment where “Kit” and “Moto Gear” were the standard, and ALL CAPS was the default for communication. Transitioning to the tech-focused side […]
Artificial intelligence has a branding problem. Depending on who you ask, AI is either the key to building better customer relationships or the reason customer experiences feel cold, awkward, or frustrating. Customers see both sides every day – a helpful reminder that arrives at the perfect moment or a generic message that treats them like a number. So which is it? Personalized or impersonal? […]
Digital research can’t replace emotional connection. Buyers still crave the trust, reassurance, and expertise that only a real person can offer. Because of this, salespeople can add value beyond the internet, answering nuanced questions, offering tailored advice, and building rapport and trust in ways the internet can’t. Additionally, in-person sales have higher close rates. Buyers […]
Elliott Abrams once said, “First impressions matter. Experts say we size up new people in somewhere between 30 seconds and two minutes.” In the competitive world of RV dealerships, marine dealerships, trailer dealerships and more, making a strong first impression isn’t just important—it’s essential. With Lightspeed’s customizable Buyer’s Order, you can elevate the customer experience […]
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The parts department of an RV dealership can make or break your business. When managed well, it keeps customers happy, drives revenue, and boosts overall efficiency. But when things go wrong, it can lead to frustration for both your team and your customers. To help you streamline your parts department, here are five practical tips […]
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Why Human Expertise Still Matters when Choosing an RV Dealer Management Solution Artificial Intelligence (AI) has become a powerful tool for research, providing instant comparisons and insights at the click of a button. However, when it comes to selecting the right Dealer Management System (DMS) for your RV dealership, relying solely on AI can lead […]