Article by Derrick Marshall, Lightspeed Sales Executive — Featured on MRAA.com Read the full article on MRAA → A new boat sale is just the beginning. The real long-term value for marine dealerships lies in how often customers use their boats — and how well dealerships stay connected throughout the ownership journey. In a featured article […]
There’s something our Chief Marketing & Product Officer said in a recent meeting that I can’t stop thinking about: “I’ve asked the team to start coming to us with the problem, not the solve.” And honestly? It stuck with me because it’s the opposite of how most of us operate. Myself included. In fast-paced environments […]
Read More… from Why Great Dealership Leaders Don’t Bring the Solve
Empowering Sales Teams: Effective Training Strategies for Multi-Unit RV, Marine, Powersports, and Golf Cart Dealerships Why Sales Staff Training Matters for Enterprise Dealers In the fast-paced world of RV, marine, powersport, and golf cart dealerships, adopting new technology is crucial for staying competitive. But the real game-changer is how well your sales staff is trained. […]
DMS = System. Software. Solution. Simplified. We decode the name and unpack the power behind it. Let’s be honest: the term DMS gets thrown around a lot in the dealership world, and depending on who you’re talking to, it might stand for: So, which one is right? All of them. They’re just different ways of […]
Real Questions. Real Concerns. Real Answers for Your Dealership. Choosing a Dealer Management System (DMS) isn’t just a tech decision. It’s a full-on business decision. Your entire operation runs through this thing, and if it’s clunky, outdated, or missing key features, it’s going to show up in your bottom line fast. At Lightspeed, we’ve talked […]
Read More… from Top Questions Dealers are Asking About a DMS
The world of recreational vehicle dealerships—whether in powersports, marine, RVs, or golf carts—has seen dramatic changes over the past few years. In the wake of the COVID-19 pandemic, the industry experienced an unprecedented shift: inventory shortages, surging demand, and a market where buyers were ready to say “yes” with little prompting. But today, the landscape […]
Lightspeed Transfer Major Unit Packages + Options Import Marine dealers, we’ve heard you—and we’re excited to deliver two highly requested features that will simplify your major unit processes, save time, and reduce errors. This summer, get ready for a one-two combo that will seriously boost your dealership’s productivity: Transfer Major Unit Packages (available now with […]
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How to Win Trust, Close Sales, and Drive Lifetime Loyalty in Powersports, Marine, and RV Dealerships Consumers don’t decide at once—they decide in moments, and every dealership interaction shapes their decision. Some moments matter more than others–here are seven critical moments of truth that determine if a customer buys, trusts, or returns. The Seven Moments […]
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The golf cart industry is no longer confined to the fairways. Across the country, golf carts are becoming the go-to solution for short-distance transportation in a wide range of industries—from resorts and event venues to municipalities and retirement communities. For golf cart dealer principals, this shift represents a pivotal moment: are you ready to meet the […]
Read More… from Beyond the Golf Course: Are Golf Cart Dealers Ready for the Shift?
I grew up around the car repair business—my dad owned and operated his own body shop. One of my favorite memories? When the Mac Tools or Snap-On truck would pull up outside. We’d climb in, check out the latest shiny tools, and the rep always had something new and exciting to show us. Even though […]
Read More… from It’s Time to Embrace New Technology in the Dealership