3 Key Takeaways for Dealers Your customers are overwhelmed with emails every day. If dealership messaging feels generic, irrelevant, or poorly timed, it’s easy for it to get ignored — or deleted entirely. The good news? Better communication doesn’t always require sending more emails. It requires sending smarter ones. 1. Relevance Matters More Than Volume […]
Marine dealerships have more technology at their fingertips than ever before. But more tools don’t necessarily mean greater efficiency. That was one of the topics Lightspeed’s Ryan Kloppe recently explored on the MRAA Boat Biz Podcast, where he joined the conversation to discuss how dealers can use technology to work smarter, reduce friction and create […]
Read More… from Is Your Dealership Technology Making Work Easier or Harder?
More sales are great. More rentals are great. More service appointments are great. But if every win creates more paperwork, more manual tracking, and more questions you can’t answer without digging through three different systems, growth can start to feel like a punishment. A lot of dealers know the business is moving. They can feel […]
Your Customers Decide How They Want to Communicate A couple of months ago, I had an interesting conversation with my mom. She’s in her mid 70s and is actually pretty tech-savvy. She uses her iPhone, sends emails, and can text without any problems. But she was frustrated because her grandkids “never answer the phone” and […]
Read More… from Text, Email or Phone? Let the Customer Decide
What if the next growth opportunity for your dealership is already sitting in your data? That was the case for Weller Recreation in Kamas, Utah. GM and President Matt Weller knew there was room to grow, but traditional reporting made it difficult to see exactly where the opportunity was. His manufacturers’ primary market areas did […]
Read More… from How Weller Recreation Turned Dealer Data Into a Growth Plan
You spent weeks earning the sale. Don’t let the final two minutes be the part they tell their friends about – for the wrong reasons. THE QUICK VERSION Nobody remembers an average checkout. They remember a bad one. Your customers aren’t buying a toaster. They’re buying a boat they’ll use every weekend, a side-by-side for […]
Read More… from The Last Thing Your Customer Remembers Is the Checkout
Whether you’re shopping for dealership software or simply curious about industry terminology, you’ve probably come across the acronym DMS. DMS stands for Dealer Management System. You may also see it called Dealer Management Software or Dealer Management Solution—but they all refer to the same thing: a centralized platform that helps dealerships manage every aspect of […]
For marine dealers, the shift from the 2026 lineup to the 2027 model year is more than a seasonal inventory change. It is a critical business transition that directly affects profitability, cash flow, inventory aging, and customer demand. The most successful dealers don’t treat model-year transition as a clearance event. They manage it as a […]
Read More… from Clearing the Way: A Strategic Approach to Model-Year Transition
How does Lightspeed ensure you get the right expert on the first call? We’ve replaced the “one-size-fits-all” help desk with a tiered support model. This structure routes specialized technical queries and simple workflow questions to the appropriate level of expertise, eliminating “phone tag” and accelerating resolution times for all dealers. The Lightspeed Customer Support team […]
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“I think that cart’s out on a demo…or is it in service?” I’ve heard some version of that conversation more times than I can count when talking with golf cart dealers. Usually, it isn’t because the team doesn’t care. It’s because inventory information lives in too many places and nobody has a complete picture. The […]
Read More… from Where’s That Cart? How Golf Cart Dealers Can Get Better Inventory Visibility