You spent weeks earning the sale. Don’t let the final two minutes be the part they tell their friends about – for the wrong reasons. THE QUICK VERSION Nobody remembers an average checkout. They remember a bad one. Your customers aren’t buying a toaster. They’re buying a boat they’ll use every weekend, a side-by-side for […]
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Part of building payments for dealers is listening to how they actually run their stores. When it comes to RV, the same frustration keeps surfacing – and it’s not the one you’d expect. THE QUICK VERSION The pattern that keeps coming up A big part of building the right payments product is sitting with dealers […]
Read More… from What RV Dealers Keep Telling Me About Getting Paid
When a payment breaks, the meter starts running – not on fees, but on your team’s time, your customer’s patience, and your own accountability. THE QUICK VERSION Everybody’s heard the phone call It’s a busy Saturday and you’ve just landed a great sale. Your delighted customer is ready to ride into the sunset, but the […]
Read More… from The Vendor Runaround Is Costing You More Than You Think
For most dealerships, payments are the last thing anyone thinks about – which is exactly why they’re one of the biggest missed opportunities on the floor. THE QUICK VERSION Ask a dealer about their payments. Watch what happens. I have the great opportunity to speak with dealers across powersports, RV, marine, trailer, and golf every […]
Read More… from Payments Aren’t a Back-Office Task Anymore. They’re a Revenue Strategy.
Finding opportunities is only half the battle. Many dealerships invest significant effort into prospecting, marketing, and relationship-building, only to watch opportunities slip away during the sales process. The issue usually isn’t product knowledge. It’s the absence of a consistent, consultative approach to selling. Over the years, I’ve found that successful salespeople follow a simple framework. […]
Read More… from Closing the Deal: Turning Opportunities Into Revenue
I recently spoke with a dealership owner who was frustrated by something many leaders experience: his sales team was busy all day, but the results didn’t reflect the effort. Sound familiar? The reality is that most salespeople aren’t struggling because they lack motivation. They’re struggling because they spend too much time on activities that don’t […]
If you’ve been on LinkedIn lately, you already know: the FTC is cracking down on hidden fees and deceptive pricing in the motor vehicle industry — and recreational dealers are squarely in the crosshairs. The rule is simple. If you’re advertising a unit — on your website, a third-party classified site, in an email, or […]
Dog Days of Summer: Celebrating the Real MVPs at Your Dealership The Dog Days of Summer are officially here—and at Lightspeed, we’re making them even better by celebrating some of the most important members of your dealership team… your pets. But first—what exactly are the “Dog Days of Summer”? Traditionally, the phrase dates back to […]
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If your dealership is running on spreadsheets, sticky notes, disconnected apps, and “ask Steve, he knows where that cart is” — you may not have a people problem. You may have a systems problem. I see this all the time when talking with golf car dealers. Most are already using some combination of tools to […]
Read More… from What Is a DMS? A Plain-English Guide for Golf Car Dealers
When dealership owners think about increasing the value of their business, they often focus on growing revenue or boosting profitability. While those things certainly matter, buyers and investors look at much more than annual earnings. The decisions you make today around taxes, operations, and recordkeeping can significantly impact how attractive your dealership is to a […]
Read More… from 3 Factors That Can Help (or Hurt) Your Dealership’s Value