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Tag: Customer Communication

Stop Sending Emails That Get Ignored

Posted on September 10, 2026 (September 24, 2026) by Erin Clark
Dealer Cheat Sheet

3 Key Takeaways for Dealers Your customers are overwhelmed with emails every day. If dealership messaging feels generic, irrelevant, or poorly timed, it’s easy for it to get ignored — or deleted entirely. The good news? Better communication doesn’t always require sending more emails. It requires sending smarter ones. 1. Relevance Matters More Than Volume […]

Read More… from Stop Sending Emails That Get Ignored

Posted in BlogTagged communication, Customer Communication, customer experience, Data, Dealerships, DMS, education, Email, sales

Text, Email or Phone? Let the Customer Decide

Posted on September 1, 2026 (August 18, 2026) by Erin Clark
communication preferences

Your Customers Decide How They Want to Communicate A couple of months ago, I had an interesting conversation with my mom. She’s in her mid 70s and is actually pretty tech-savvy. She uses her iPhone, sends emails, and can text without any problems. But she was frustrated because her grandkids “never answer the phone” and […]

Read More… from Text, Email or Phone? Let the Customer Decide

Posted in BlogTagged communication, Customer Communication, customer experience, dealership, Dealerships, DMS, sales, service

Your Customers Stopped Calling. Has Your Dealership Caught Up?

Posted on August 6, 2026 (September 24, 2026) by Erin Clark
Dealer Cheat Sheet

3 Key Takeaways for Dealers Customer communication has changed fast. Today’s buyers don’t want to wait on hold or play phone tag. They expect fast, convenient communication on their terms — especially through text and digital channels. 1. Customers Expect Texting to Be Part of the Experience For many customers, texting is now the preferred […]

Read More… from Your Customers Stopped Calling. Has Your Dealership Caught Up?

Posted in BlogTagged communication, Customer Communication, customer experience, Data, Dealerships, DMS, education, sales

Lightspeed Employees Raise Over $4k for Care Camps Foundation

Posted on July 1, 2026 (July 2, 2026) by Erin Clark
Care Camps Compete for Kids

A Team Effort That Made a Difference Over the past few months, something pretty special has been happening at Lightspeed. Lightspeed is proud to be a Gold Sponsor of the 2026 Compete for Kids campaign in support of Care Camps Foundation, a national nonprofit organization dedicated to funding medically supervised pediatric oncology camps across the […]

Read More… from Lightspeed Employees Raise Over $4k for Care Camps Foundation

Posted in BlogTagged Care Camps, care camps foundation, communication, Customer Communication, customer experience, Dealerships, DMS, education

Lightspeed Training: What’s Changed and Why It’s Worth Another Look

Posted on June 4, 2026 (October 8, 2026) by Erin Clark
Lightspeed Training

When did you last log into Lightspeed Learning?  If the answer is “at implementation” or “never,” you’re not alone. As someone who works closely with Lightspeed Learning, I hear this more often than you might think. Many dealership teams complete their initial training, go live, and then move straight into the day-to-day pace of running […]

Read More… from Lightspeed Training: What’s Changed and Why It’s Worth Another Look

Posted in BlogTagged communication, Customer Communication, customer experience, Dealerships, DMS, innovation, learning, sales, training

Helping Kids with Cancer Experience the Healing Power of Camp

Posted on June 2, 2026 (September 24, 2026) by Erin Clark
Care Camps Compete for Kids

For many families, camp means fresh air, new friends, outdoor adventures, late-night laughs, and memories that stay with you long after summer ends. For children living with cancer, camp can mean even more. It can mean a chance to feel like a kid again. A chance to be surrounded by people who understand. A chance […]

Read More… from Helping Kids with Cancer Experience the Healing Power of Camp

Posted in BlogTagged AI, Care Camps, care camps foundation, communication, Customer Communication, customer experience, Dealerships, DMS, education, innovation

Your Website Is a One-Way Door (And It’s Costing You)

Posted on May 28, 2026 (June 3, 2026) by Kristin Johnson
Lit up phone in a hand

Here’s something you have probably already thought about too much. A customer pulls up your website on a Tuesday night, scrolls through your inventory for fifteen minutes, finds a unit they’re interested in, and then closes the tab. They never called and left a message. They never filled out the form. You will never know […]

Read More… from Your Website Is a One-Way Door (And It’s Costing You)

Posted in BlogTagged communication, Customer Communication, customer experience, Dealerships, DMS, Email, EmailMarketing, innovation, leads, sales

Built to Lead. Built to Last. What Dealers Should Really Look for in a DMS in 2026

Posted on May 11, 2026 (October 8, 2026) by Erin Clark
This is about where you are going not just what you are buying...

Choosing a dealership management system in 2026 is about far more than monthly pricing or contract length. For RV, trailer, marine, powersports, and golf car dealerships, your DMS now sits at the center of daily operations. It touches sales, service, parts, accounting, customer communication, reporting, payments, and long-term growth. That means choosing the right platform […]

Read More… from Built to Lead. Built to Last. What Dealers Should Really Look for in a DMS in 2026

Posted in BlogTagged AI, communication, Customer Communication, customer experience, Dealerships, DMS, education, innovation, sales

Lightspeed DMS Featured on RVBusiness SupplySide Showcase

Posted on May 6, 2026 (May 6, 2026) by Erin Clark
Helping Dealers Embrace Change, Understand AI

The future of dealership operations is evolving fast—and it’s not slowing down anytime soon. I recently had the opportunity to join RVBusiness for their SupplySide Showcase to talk about how modern technology is reshaping the way dealerships operate and where the industry is headed next. What This Means for Dealerships During the conversation, I shared […]

Read More… from Lightspeed DMS Featured on RVBusiness SupplySide Showcase

Posted in BlogTagged AI, communication, Customer Communication, customer experience, Data, Dealerships, DMS, education, Email, innovation, RV, RV Industry, sales

Helping Children with Cancer Experience the Joy of Camp

Posted on May 5, 2026 (May 6, 2026) by Erin Clark
Care Camps Compete for Kids

For many children with cancer, life can feel very different from that of their peers. Time is often shaped by hospital visits, treatment schedules, and long days indoors. What they need most is something simple but powerful – a chance to feel like a child again. Care Camps Foundation is on a mission to provide […]

Read More… from Helping Children with Cancer Experience the Joy of Camp

Posted in BlogTagged AI, Care Camps, care camps foundation, communication, Customer Communication, customer experience, Dealerships, DMS, education, innovation

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