Empowering Sales Teams: Effective Training Strategies for Multi-Unit RV, Marine, Powersports, and Golf Cart Dealerships Why Sales Staff Training Matters for Enterprise Dealers In the fast-paced world of RV, marine, powersport, and golf cart dealerships, adopting new technology is crucial for staying competitive. But the real game-changer is how well your sales staff is trained. […]
DMS = System. Software. Solution. Simplified. We decode the name and unpack the power behind it. Let’s be honest: the term DMS gets thrown around a lot in the dealership world, and depending on who you’re talking to, it might stand for: So, which one is right? All of them. They’re just different ways of […]
New collaboration simplifies unit identification and improves data accuracy for marine dealers using Lightspeed DMS Salt Lake City, UT (June 24, 2025) – Lightspeed, the leading dealer management solution for marine, powersports, RV, and OPE dealerships, is pleased to announce a new integration with Avalon & Tahoe MFG, Inc. that brings automated HIN (Hull Identification Number) decoding […]
Lightspeed Transfer Major Unit Packages + Options Import Marine dealers, we’ve heard you—and we’re excited to deliver two highly requested features that will simplify your major unit processes, save time, and reduce errors. This summer, get ready for a one-two combo that will seriously boost your dealership’s productivity: Transfer Major Unit Packages (available now with […]
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How to Win Trust, Close Sales, and Drive Lifetime Loyalty in Powersports, Marine, and RV Dealerships Consumers don’t decide at once—they decide in moments, and every dealership interaction shapes their decision. Some moments matter more than others–here are seven critical moments of truth that determine if a customer buys, trusts, or returns. The Seven Moments […]
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For many professionals in Powersports, Marine and RV dealerships the annual Parts Physical Inventory Count can cause a bit of stress. Whether you complete your physical inventory count at the end of the year or quarterly – regardless of the time of year, however, counting parts is never something anyone looks forward to. In the […]
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Critical, moment-defining skills can often be associated with fields like aviation and the military, but the same principles can also apply to our Marine, Powersports, and RV dealerships. Training isn’t just about knowing the steps; it’s about executing them confidently, without hesitation. That’s the impact of consistent, hands-on training. […]
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MRAA Partner Perspectives Interview with Chris Hauck The Marine Retailers Association of the Americas (MRAA) recently launched an insightful video series, MRAA Partner Perspectives, featuring candid discussions with prominent leaders in the marine industry. During the prestigious Dealer Week 2023 event, journalist Alan Wendt, a contributor to Soundings Trade Only, conducted engaging Q&A-style interviews for […]