MRAA Partner Perspectives Interview with Chris Hauck

The Marine Retailers Association of the Americas (MRAA) recently launched an insightful video series, MRAA Partner Perspectives, featuring candid discussions with prominent leaders in the marine industry. During the prestigious Dealer Week 2023 event, journalist Alan Wendt, a contributor to Soundings Trade Only, conducted engaging Q&A-style interviews for this series. Among the select interviewees was Chris Hauck, Director of Product Management at Lightspeed.

As the Director of Product Management at Lightspeed, Chris brings a wealth of expertise and experience to the table. His insights into the intricacies of marine dealership operations, coupled with his passion for technological innovation, makes him a driving force in propelling the marine industry forward. Chris is passionate about understanding the challenges that marine dealerships face on a daily basis and dedicates time to meeting in person with dealership personnel to understand how the “right” dealer management solution can help their business to be more efficient and profitable.

Chris Hauck, was interviewed at DealerWeek as part of the MRAA Partner Perspectives , offering his perspective on the marine industry.

Interview Highlights: During his interview, Chris provided invaluable insights into the current challenges and opportunities faced by marine dealerships. From the strategic use of data analytics to enhance customer experiences to the adoption of digital solutions for streamlined operations, Chris’s perspectives shed light on the ever-evolving landscape of the marine industry.

Key Takeaways: One of the key takeaways from Chris’s interview is the crucial role of technology as a catalyst for growth in the marine industry. By embracing innovative solutions like Lightspeed’s dealer management solution (DMS), dealerships can unlock new efficiencies, optimize workflows, and ultimately achieve bottom-line success.

Listen Now: We invite you to listen to the full MRAA Partner Perspectives interview with Chris Hauck. Whether you’re a marine industry professional or simply passionate about innovation, this conversation is sure to offer valuable insights and inspiration.  

Chris Hauck

Chris Hauck

Director of Product Management

    Chris Hauck is a seasoned leader in product management, boasting an impressive 23-year tenure with Lightspeed, a leading provider of dealer management solutions (DMS). Armed with a Professional MBA from the University of Utah and a bachelor's degree in business management from Brigham Young University, Chris combines academic rigor with extensive industry experience. His journey at Lightspeed has been marked by a relentless pursuit of understanding the intricate workings of recreational dealerships. Chris is driven by a passion to unlock the full potential of automation within DMS, recognizing its pivotal role in enhancing operational efficiency and driving profitability for dealerships. Throughout his career, Chris has demonstrated a steadfast commitment to empowering businesses with innovative solutions tailored to their unique needs. His deep-rooted expertise, coupled with a genuine empathy for the challenges faced by dealerships, makes him an invaluable asset to the Lightspeed team and a trusted advisor to clients seeking to thrive in an increasingly competitive landscape.

Lightspeed is the #1 Dealer Management Solution used within the Recreation industry for a good reason. We provide a completely integrated solution for dealers, OEMs and their customers. Our goal is to help you operate your business more efficiently and profitably so you can spend more time doing what you love.

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