LIGHTSPEED DMS FOR MARINE, RV, Powersports, Trailer, Golf and OPE DEALERS
YOUR ALL-IN-ONE SOLUTION CUSTOMIZED TO MEET YOUR DEALERSHIP’S DEMANDS
Lightspeed DMS offers an all-in-one platform connecting your dealership’s departments and streamlining processes for seamless operations. Why juggle multiple systems? Simplify your workflow with our one-stop dealer management solution.
LIGHTSPEED EMAILmARKETING
AI-Powered Email Marketing Has Arrived
Lightspeed EmailMarketing makes it easy to create and send professional, on-brand email campaigns, right from your DMS. Lightspeed EmailMarketing’s built-in AI helps you draft subject lines and write polished copy in seconds, while AI image generation adds eye-catching visuals without the design headache. Pair that with the customer data you already have in Lightspeed, and Lightspeed EmailMarketing gets you from idea to inbox faster than ever.
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Built for Dealerships, Powered by AI
Lightspeed EmailMarketing comes loaded with dealer-ready templates and a simple drag-and-drop editor, so you can build great-looking emails without design skills. Need words fast? EmailMarketing uses AI to help you create subject lines and body copy in a click or two. Want it to feel personal? Lightspeed EmailMarketing Merge Tags automatically tailor each message, so customers see details that actually matter to them.
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Reach the Right Customers at the Right Time
Stop blasting the same email to everyone and hoping it lands. Lightspeed EmailMarketing uses your Lightspeed data to build smarter segments, by purchase history, service status, unit type, brand, and more. With EmailMarketing, every send is more relevant, more timely, and more likely to drive action.
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Ready to Level Up Your Marketing?
Lightspeed EmailMarketing turns your customer list into real revenue, without adding headcount. Talk with your Lightspeed Sales or Account team and start using Lightspeed EmailMarketing to drive more service appointments, move more inventory, and keep customers coming back.
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What’s New
Features
Targeting
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What challenges are you facing in your industry? Lightspeed DMS can help you overcome them.
Powersports
Parts and Service departments are huge profit centers for Powersports dealerships. Lightspeed DMS is tailored to optimize new and used sales, maximizing profitability in your Parts and Service departments. Key benefits include: streamlined service workflows, real-time inventory tracking, and seamless sales-to-service communication.
Powersports DetailsMarine
Why are marine purchases complicated? Because they rarely consist of just one unit. Lightspeed DMS simplifies multi-SKU purchases—boat, trailer, motor, accessories—by connecting every department of your dealership.
Marine DetailsRV
Lightspeed DMS can’t eliminate the supply and demand fluctuations inherent to the RV industry but we can give you the tools to operate effectively and efficiently during peak times and slower times.
RV DetailsTrailers
Trailers are typically displayed far away from workstations, but that doesn’t mean you and your sales staff have to show units without Lightspeed DMS tools. Our mobile app connects you to Lightspeed through a phone or tablet so you can meet customers on the lot armed with vital information.
Trailers DetailsOPE
From sales to service to rentals, there’s typically all kinds of activity at OPE shops. Lightspeed DMS helps you keep track of inventory while supporting your ability to deliver an exceptional customer experience.
OPE DetailsGolf
Golf cart sales are growing at an exponential rate and dealers are seeing more competition. Whether you’re selling new or used or both, Lightspeed DMS will give you the industry benchmarks information needed to confidently price your inventory.
Golf DetailsSeamless Integrations with over 500 Partners
Lightspeed DMS integrates with a wide range of industry-leading partners to enhance your dealership operations. Our partnerships ensure compatibility and streamlined workflows.
We’re Always Improving
Our mobile app is a game changer
The Lightspeed Mobile App simplifies service check-ins for everyone. Capture customer information by scanning their driver’s license, and communicate service status via text. This results in faster processing times, reduced errors, and happier customers.
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Industry Benchmarks is now part of our Sales module!
Lightspeed Industry Benchmarks allows you to compare your dealership’s performance and profitability nationally and identify areas for improvement. By seeing what other dealers charge, you can price competitively and increase your earnings. Key metrics include: Unit Pricing, Deal Comparison, Add-On Sales Insights.
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Let’s Get Started
Experience the power of Lightspeed DMS for yourself when you sign up for an in-person demo.
See How it WorksRun Your Dealership
Smarter Than Ever Before
Owners of all types of dealerships use Lightspeed to manage their businesses. Our proven software is tailored by industry so you can tackle common problems head on and develop informed strategies to improve your bottom line.
4.5K+
Dealerships in North America
40+
Years in Business
#1
Dealer Management System within Recreation Industry
Dealership Insights
Make sure to catch our webinars, read our blogs and check out all resources to learn tips and tricks related to our solutions.
Strengthen your Lightspeed skills and harness the full power of our Dealer Management Solution. Attend a webinar. Visit us at a tradeshow. Or learn from industry experts