Lightspeed Innovations
Driving Dealership Growth Through Continuous Innovation
In an industry where consumer expectations and operational complexities are constantly shifting, staying stationary is the same as falling behind. At Lightspeed DMS, our product development is focused on moving forward. Each new feature is designed to reduce manual work, improve data continuity, and help teams act on information while it still matters.
Today, Lightspeed DMS supports over 4,500 dealerships across the Powersports, Marine, RV, Trailer, and Golf Car industries. Our latest innovations are built directly from how these dealerships manage leads, service workflows, inventory, and customer communication in real-world conditions.
New Innovations
Lightspeed EmailMarketing makes it easy for dealerships to send professional, branded emails that customers actually want to read. Using your existing DMS data, teams can segment audiences based on purchase history, service activity, and customer attributes. This allows for more relevant outreach, whether targeting recent buyers, inactive customers, or upcoming service needs.
The platform includes:
- A structured email designer aligned to the dealership branding
- An AI-assisted copywriting tool trained on dealership communication patterns
- Built-in audience segmentation using live customer data
Instead of sending one-off messages, dealerships can create repeatable campaigns that reflect actual customer behavior, improving target communications.
InsightHub is a centralized dashboard built to replace fragmented reporting across Sales, Service, and Parts departments. Developed and tested within active dealership environments, it consolidates operational data into a single interface so teams can monitor performance without manually compiling reports.
Current Capabilities of Salesperson Insights include:
- Salesperson-level performance tracking
- Role-based dashboards tailored to department needs
- Real-time visibility into key operational metrics
Sales Manager Insights are currently in development, expanding visibility into team-level performance and trend analysis.
The goal is to reduce the time spent gathering data and increase the time spent acting on it.
Nearly 50% of dealership groups operating multiple locations often face challenges maintaining consistent data across stores. Lightspeed’s Multi-Store Premium is designed to simplify how leads, inventory, and parts move between locations, reducing duplication and manual reconciliation.
Key Functionality includes:
- Cross-location transfer of leads, units, and parts
- Centralized visibility across multiple rooftops
- Reduced need for duplicate data entry
This allows multi-location dealers to operate as a connected system rather than isolated stores, improving both operational efficiency and customer experience.
The Lightspeed Mobile App extends dealership workflows beyond the desk, allowing teams to act in real time from the service bay, showroom, or lot.
Tech Video has been adopted by dealerships looking to improve service approval rates. Based on internal performance analysis, dealerships that consistently attach technician-recorded videos to repair orders have reported increases in approved RO revenue between 50-100%, depending on service type and adoption consistency.
These videos give customers a clear, visual explanation of recommended work, reducing uncertainty and accelerating approvals.
Sales Video (coming soon) will apply the same principle to the sales process, allowing teams to:
- Record unit walk-arounds directly from mobile devices
- Share videos with prospects in real time
- Provide a more transparent buying experience
Additional mobile capabilities include:
- Checking inventory availability from the lot
- Accessing customer and deal information without returning to a workstation
- Supporting faster response times across departments
Lightspeed’s innovation strategy is not based on adding features for the sake of it. It is driven by the operational realities of dealerships managing sales cycles, service demand, inventory movement, and customer expectations simultaneously.
By focusing on data continuity, mobile access, and department-level visibility, these tools are designed to reduce friction where it most commonly occurs.
The result is a system that helps dealerships respond faster to customers, reduce missed revenue opportunities, maintain consistency across departments and locations, and operate with clearer visibility into performance.
4.5K+
40+
475+
Dealerships in North America
Years in Business
Integration Partners
Why Lightspeed?
Lightspeed DMS provides the foundational architecture your dealership needs to eliminate operational silos and reclaim lost revenue. By unifying sales, service, and accounting into one seamless system, we empower you to move faster, work smarter, and stay in total control of your growth.