For marine dealerships across the U.S. and Canada, competition for customers is nothing new — but the way those customers shop has transformed. Today’s buyers research boat models online, compare financing options, browse accessories, and schedule service appointments digitally before ever stepping into a store. The result is a more complex sales cycle with more […]
Read More… from Why Every Marine Dealership Needs a CRM – And How to Get the Most From One
AI is everywhere in the conversation right now. For many dealers, it feels like something you’re supposed to understand, adopt, and act on immediately. In reality, staying competitive isn’t about chasing AI. It’s about running a cleaner, more connected operation today. At Lightspeed, we work with dealers who are quietly positioning themselves for what’s next. […]
Read More… from Getting Ready for What’s Next Without Disrupting Your Dealership
At Lightspeed, our DMS is built by dealers, for dealers. That means we understand what dealerships need today while helping them streamline operations, increase efficiency, and ultimately grow profitability. And now, thanks to our partnership with Motorcycle & Powersports News (MPN), it’s even easier for dealers to get the information they need right where they […]
Read More… from Meeting Dealers Where They Are – Now Even Easier on MPN
I got to share my story on One Gang Worldwide, and I’m still smiling. When Serge and Ben invited me onto the show to talk about my journey, from the parts counter to helping dealerships improve the day-to-day with technology, I was genuinely honored. We really covered the gamut: from my daily caffeine intake and […]
If you want to see a room full of powersports dealers get a little tense, bring up “AI.” I’ve watched it happen plenty of times: the second the topic comes up, the posture changes. Someone gets defensive. Somebody cracks a joke about robots taking jobs. And more than a few people flat-out say, “AI is […]
Read More… from AI in the Dealership: It’s Not Here to Replace You — It’s Here to Multiply You
Here’s a scenario that probably sounds familiar. A customer walks up to the counter and asks for a part. Your counter person searches, doesn’t find it, and tells the customer you don’t have it. The customer leaves. Twenty minutes later, someone pulls that exact part off the shelf because they happened to know that exact part is offered through more than one […]
Read More… from Your Parts Department Is Losing Sales It Should Be Winning
AI is no longer a future concept for dealerships. It’s already shaping how many sell, service, price, and communicate—often behind the scenes. The key question isn’t if dealers should use AI. It’s how and where to start. Based on real-world results across the industry, the strongest return from AI shows up first in Sales and […]
Read More… from Where Will AI Have the Biggest Impact for Dealerships?
How Lightspeed EmailMarketing Turns Your Customer Data Into Revenue Lightspeed customers have something most businesses would pay a fortune for: a database full of customers who already trust you. They’ve bought from you. They’ve had their units serviced with you. They know your name. So why does reaching them feel so hard? Email remains one of the most effective ways to stay in front of […]
In the powersports, RV, and golf car industries, AI is quickly becoming an operational necessity. Much like websites in the early 2000s, the industry is adopting leading-edge tech, and I promise it’s not a fad. For high-performing dealers, tools like ChatGPT, Perplexity, and Gemini are now essential power tools that sit alongside a professional dealership […]
Read More… from The AI-Powered Dealership: Deploying AI in Your Business
EmailMarketing, InsightHub, Multi-Store, and Sales Video SALT LAKE CITY, UT – November 11, 2025 – Lightspeed, the leading provider of dealership management software for powersports, marine, RV, trailer, and golf car dealers, today announced a wave of dealer-validated product innovations spanning four high-impact areas: EmailMarketing, InsightHub, expanded Multi-Store capabilities, and Tech & Sales Video. Together, these updates advance Lightspeed’s mission to help […]