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Tag: sales

Best Trailer Dealership Software: Why the Cheapest DMS Can Cost You More

Posted on June 1, 2026 (May 7, 2026) by Erin Clark
trailer on a mountain road

For trailer dealerships shopping for new software, price is often one of the first things discussed. That makes sense. Margins matter. Every investment deserves scrutiny. But when it comes to choosing the system that runs your inventory, sales, parts, service, accounting, and customer data, focusing only on the cheapest option can create bigger costs later. […]

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Posted in BlogTagged customer experience, Data, Dealerships, DMS, education, innovation, sales, trailer

Your Website Is a One-Way Door (And It’s Costing You)

Posted on May 28, 2026 (May 28, 2026) by Kristin Johnson

Here’s something you have probably already thought about too much. A customer pulls up your website on a Tuesday night, scrolls through your inventory for fifteen minutes, finds a unit they’re interested in, and then closes the tab. They never called and left a message. They never filled out the form. You will never know […]

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Posted in BlogTagged communication, Customer Communication, customer experience, Dealerships, DMS, Email, EmailMarketing, innovation, leads, sales

Delivering a Great Boating Season Starts with Operational Confidence

Posted on May 27, 2026 (June 1, 2026) by Christine Rentner
Boat Wake

As the marine industry heads into peak boating season, one thing is clear: success today requires more than strong demand, it requires discipline, visibility, and adaptability. Dealerships are operating in a more complex environment than in years past. Margin pressure, shifting customer expectations, and increased operational demands are forcing leaders to rethink how their businesses […]

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Posted in BlogTagged customer service, DMS, Operations, sales, technology

Foundational Tips for New (or Newly Bought) Dealerships

Posted on May 26, 2026 (May 28, 2026) by Erin Clark

I saw a meme along the lines of “All of us want to be great until we see the invoice.” This applies to any pursuit—business, athletic, civic, or personal—everything has a cost. When starting a dealership, you do your best to plan, but a lot happens that is not on your radar. Instead of another […]

Read More… from Foundational Tips for New (or Newly Bought) Dealerships

Posted in BlogTagged AI, communication, Data, Dealerships, DMS, education, Finance, innovation, Operations, Powersports, sales

Is Your DMS the Cheapest Employee in Your Dealership?

Posted on May 19, 2026 (May 8, 2026) by Erin Clark
DMS Employees

Most dealerships wouldn’t hire the cheapest employee and expect top performance.So why do it with their DMS? Because choosing a dealer management system like Lightspeed DMS isn’t just a pricing decision—it’s a business decision. The Hiring Problem Every Dealership Knows For more than 30 years at Lightspeed DMS, one challenge has remained constant across the […]

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Posted in BlogTagged AI, customer experience, Data, Dealerships, DMS, education, Email, EmailMarketing, innovation, sales

The Power of Four Cents

Posted on May 15, 2026 (May 14, 2026) by Diana Wilberscheid

In a parts department, we often focus on the “big wins” defined by moving parts and high-ticket accessories. But are you overlooking the “pennies to dollars” optimization? Rounding your retail price endings from .95 to .99 might seem like a minor tweak, but the math tells a different story for a medium-sized dealership: Why it […]

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Posted in BlogTagged AI, customer experience, Data, Dealerships, DMS, education, Email, EmailMarketing, innovation, sales

What You Can Do Today to Increase Your Dealership Value

Posted on May 13, 2026 (May 8, 2026) by Erin Clark

I am not naturally strong in math, so I have to break it down to understand. Just in case you are like me, I will approach this from a mathematical perspective, then transition to dealership operations. The bottom part in a division formula is called “the denominator” because it is the strongest number. In other […]

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Posted in BlogTagged AI, communication, Data, Dealerships, DMS, education, Finance, innovation, Operations, Powersports, sales

Built to Lead. Built to Last. What Dealers Should Really Look for in a DMS in 2026

Posted on May 11, 2026 (May 1, 2026) by Erin Clark
This is about where you are going not just what you are buying...

Choosing a dealership management system in 2026 is about far more than monthly pricing or contract length. For RV, trailer, marine, powersports, and golf car dealerships, your DMS now sits at the center of daily operations. It touches sales, service, parts, accounting, customer communication, reporting, payments, and long-term growth. That means choosing the right platform […]

Read More… from Built to Lead. Built to Last. What Dealers Should Really Look for in a DMS in 2026

Posted in BlogTagged AI, communication, Customer Communication, customer experience, Dealerships, DMS, education, innovation, sales

The AI-Powered Dealership: What Dealers Need to Know (and Where to Start)

Posted on May 7, 2026 (May 8, 2026) by Erin Clark
Dealer Cheat Sheet

AI is everywhere right now.But for most dealerships, the real question isn’t what is AI—it’s: Where does it actually make a difference in my business? At Lightspeed, we’ve been working alongside dealers long enough to know this:The goal isn’t to chase technology. It’s to run a better dealership. Built by dealers, for dealers, Lightspeed continues […]

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Posted in BlogTagged AI, customer experience, Data, Dealerships, DMS, education, Email, EmailMarketing, innovation, repair ordres, sales, training

Lightspeed DMS Featured on RVBusiness SupplySide Showcase

Posted on May 6, 2026 (May 6, 2026) by Erin Clark

The future of dealership operations is evolving fast—and it’s not slowing down anytime soon. I recently had the opportunity to join RVBusiness for their SupplySide Showcase to talk about how modern technology is reshaping the way dealerships operate and where the industry is headed next. What This Means for Dealerships During the conversation, I shared […]

Read More… from Lightspeed DMS Featured on RVBusiness SupplySide Showcase

Posted in BlogTagged AI, communication, Customer Communication, customer experience, Data, Dealerships, DMS, education, Email, innovation, RV, RV Industry, sales

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