If you want to see a room full of powersports dealers get a little tense, bring up “AI.” I’ve watched it happen plenty of times: the second the topic comes up, the posture changes. Someone gets defensive. Somebody cracks a joke about robots taking jobs. And more than a few people flat-out say, “AI is […]
Read More… from AI in the Dealership: It’s Not Here to Replace You — It’s Here to Multiply You
Here’s a scenario that probably sounds familiar. A customer walks up to the counter and asks for a part. Your counter person searches, doesn’t find it, and tells the customer you don’t have it. The customer leaves. Twenty minutes later, someone pulls that exact part off the shelf because they happened to know that exact part is offered through more than one […]
Read More… from Your Parts Department Is Losing Sales It Should Be Winning
AI is no longer a future concept for dealerships. It’s already shaping how many sell, service, price, and communicate—often behind the scenes. The key question isn’t if dealers should use AI. It’s how and where to start. Based on real-world results across the industry, the strongest return from AI shows up first in Sales and […]
Read More… from Where Will AI Have the Biggest Impact for Dealerships?
How Lightspeed EmailMarketing Turns Your Customer Data Into Revenue Lightspeed customers have something most businesses would pay a fortune for: a database full of customers who already trust you. They’ve bought from you. They’ve had their units serviced with you. They know your name. So why does reaching them feel so hard? Email remains one of the most effective ways to stay in front of […]
In the powersports, RV, and golf car industries, AI is quickly becoming an operational necessity. Much like websites in the early 2000s, the industry is adopting leading-edge tech, and I promise it’s not a fad. For high-performing dealers, tools like ChatGPT, Perplexity, and Gemini are now essential power tools that sit alongside a professional dealership […]
Read More… from The AI-Powered Dealership: Deploying AI in Your Business
EmailMarketing, InsightHub, Multi-Store, and Sales Video SALT LAKE CITY, UT – November 11, 2025 – Lightspeed, the leading provider of dealership management software for powersports, marine, RV, trailer, and golf car dealers, today announced a wave of dealer-validated product innovations spanning four high-impact areas: EmailMarketing, InsightHub, expanded Multi-Store capabilities, and Tech & Sales Video. Together, these updates advance Lightspeed’s mission to help […]
In the world of recreational dealerships and service centers, one truth stands out: the customer should always be at the heart of your business. While they may not always be right in their expectations, their experience is what drives loyalty, repeat business, and referrals. Take Mountaineer RV, for example. Their founders were so dissatisfied with […]
Read More… from Putting Customers First: How Thinking Like your Buyer Builds Loyalty
Your parts department isn’t just a back-end operation—it’s a key driver of customer satisfaction and dealership profitability. When it runs smoothly, it keeps customers coming back. When it doesn’t, it can slow down service, frustrate staff, and hurt your bottom line. Here are five actionable strategies to help your parts department operate more efficiently and […]
Read More… from Rev Up Your RV Dealership: 5 Smart Ways to Boost Your Parts Department
When you’re running a dealership, time is money and wasting either isn’t an option. That’s where Lightspeed’s integrations come in. Whether you’re streamlining service, sales, parts, or accounting, our built-in tools help your team move faster, reduce errors, and focus on what matters most: growing your business. It’s time to adapt to some new processes […]
Read More… from 10 Ways Lightspeed Integrations Make Your Team Quicker and More Efficient
We’ve all done it. You’re standing at the elevator, in a rush, coffee or energy drink in one hand, existential dread in the other and what do you do? You hit the button. Then you hit it again. And again. As if maybe the elevator will sense your urgency and materialize faster. Spoiler: it won’t. […]
Read More… from Stop Pushing the Elevator Button: There’s a Better Way to Move Up