How to Win Trust, Close Sales, and Drive Lifetime Loyalty in Powersports, Marine, and RV Dealerships Consumers don’t decide at once—they decide in moments, and every dealership interaction shapes their decision. Some moments matter more than others–here are seven critical moments of truth that determine if a customer buys, trusts, or returns. The Seven Moments […]
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The golf cart industry is no longer confined to the fairways. Across the country, golf carts are becoming the go-to solution for short-distance transportation in a wide range of industries—from resorts and event venues to municipalities and retirement communities. For golf cart dealer principals, this shift represents a pivotal moment: are you ready to meet the […]
Read More… from Beyond the Golf Course: Are Golf Cart Dealers Ready for the Shift?
I grew up around the car repair business—my dad owned and operated his own body shop. One of my favorite memories? When the Mac Tools or Snap-On truck would pull up outside. We’d climb in, check out the latest shiny tools, and the rep always had something new and exciting to show us. Even though […]
Read More… from It’s Time to Embrace New Technology in the Dealership
Real-Time Parts Price File Updates and VIN Decoding Now Available SALT LAKE CITY, UT – May 1, 2025 — Lightspeed DMS, a leading provider of dealership management software for RV dealers, today announced a seamless new integration with Alliance RV, delivering real-time Parts Price File updates and Vehicle Identification Number (VIN) Decoding capabilities. Alliance RV […]
Digital research can’t replace emotional connection. Buyers still crave the trust, reassurance, and expertise that only a real person can offer. Because of this, salespeople can add value beyond the internet, answering nuanced questions, offering tailored advice, and building rapport and trust in ways the internet can’t. Additionally, in-person sales have higher close rates. Buyers […]
In today’s fast-paced business environment, data analytics is a game-changer. It empowers dealerships to make smarter decisions that drive growth, streamline operations, and elevate the customer experience. For enterprise-level, multi-unit RV, marine, and powersports dealerships, leveraging analytics within an enterprise dealership management system (EDMS) is critical for staying competitive and maintaining consistent performance across locations. […]
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A Success Story You Don’t Want to Miss! At Lightspeed, we love highlighting dealerships that go above and beyond for their customers. That’s why we’re excited to feature Mountaineer RV & Outdoor Center in our latest Dealer Spotlight! Founded by Gina and Joe Starrett, Mountaineer RV was created to provide a seamless, customer-first experience. With […]
Critical, moment-defining skills can often be associated with fields like aviation and the military, but the same principles can also apply to our Marine, Powersports, and RV dealerships. Training isn’t just about knowing the steps; it’s about executing them confidently, without hesitation. That’s the impact of consistent, hands-on training. […]
Read More… from Why It’s Important to Think Like Your Customer
Elliott Abrams once said, “First impressions matter. Experts say we size up new people in somewhere between 30 seconds and two minutes.” In the competitive world of RV dealerships, marine dealerships, trailer dealerships and more, making a strong first impression isn’t just important—it’s essential. With Lightspeed’s customizable Buyer’s Order, you can elevate the customer experience […]
Read More… from Make a Great First Impression with the Buyer’s Order
Critical, moment-defining skills can often be associated with fields like aviation and the military, but the same principles can also apply to our Marine, Powersports, and RV dealerships. Training isn’t just about knowing the steps; it’s about executing them confidently, without hesitation. That’s the impact of consistent, hands-on training. […]