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Tag: Customer Communication

Built to Lead. Built to Last. What Dealers Should Really Look for in a DMS in 2026

Posted on May 11, 2026 (May 1, 2026) by Erin Clark
This is about where you are going not just what you are buying...

Choosing a dealership management system in 2026 is about far more than monthly pricing or contract length. For RV, trailer, marine, powersports, and golf car dealerships, your DMS now sits at the center of daily operations. It touches sales, service, parts, accounting, customer communication, reporting, payments, and long-term growth. That means choosing the right platform […]

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Posted in BlogTagged AI, communication, Customer Communication, customer experience, Dealerships, DMS, education, innovation, sales

Lightspeed DMS Featured on RVBusiness SupplySide Showcase

Posted on May 6, 2026 (May 6, 2026) by Erin Clark

The future of dealership operations is evolving fast—and it’s not slowing down anytime soon. I recently had the opportunity to join RVBusiness for their SupplySide Showcase to talk about how modern technology is reshaping the way dealerships operate and where the industry is headed next. What This Means for Dealerships During the conversation, I shared […]

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Posted in BlogTagged AI, communication, Customer Communication, customer experience, Data, Dealerships, DMS, education, Email, innovation, RV, RV Industry, sales

Helping Children with Cancer Experience the Joy of Camp

Posted on May 5, 2026 (May 6, 2026) by Erin Clark
Care Camps Compete for Kids

For many children with cancer, life can feel very different from that of their peers. Time is often shaped by hospital visits, treatment schedules, and long days indoors. What they need most is something simple but powerful – a chance to feel like a child again. Care Camps Foundation is on a mission to provide […]

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Posted in BlogTagged AI, Care Camps, care camps foundation, communication, Customer Communication, customer experience, Dealerships, DMS, education, innovation

Lightspeed’s Kristin Johnson Named One of RV PRO’s 20 Women in Business

Posted on May 4, 2026 (May 6, 2026) by Erin Clark
Kristin Johnson Sr Digital Experience Manager

At Lightspeed, we know great leadership when we see it—and we’re proud to celebrate one of our own. At Lightspeed, we know great leadership when we see it—and we’re proud to celebrate one of our own.Congratulations to Kristin Johnson for being recognized by RV PRO as one of its 2026 20 Women in Business honorees. […]

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Posted in BlogTagged AI, communication, Customer Communication, customer experience, Data, Dealerships, DMS, education, Email, innovation, RV, RV Industry, sales

Modern Payments for Dealerships: Text-to-Pay, Contactless, and Integrated Checkout

Posted on April 28, 2026 (May 5, 2026) by Erin Clark

The payment methods your customers expect are already here – the real question is whether they’re connected to the system that runs your dealership. What Are “Modern” Payment Methods, Exactly? Customers don’t think about payment methods — until they have to. Modern payment methods are how customers expect to pay today – and how dealership […]

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Posted in BlogTagged AI, communication, Customer Communication, customer experience, Dealerships, DMS, education, innovation, payment, Payment Processing, sales

Your Customers Stopped Calling. Has Your Dealership Caught Up?

Posted on April 16, 2026 (April 15, 2026) by Erin Clark

Something changed in how your customers want to talk to you, and it did not happen gradually. Eighty percent of consumers no longer answer calls from unknown numbers. Phone contact preference at dealerships has dropped to 13%. The customers walking onto your lot tomorrow will text before they call, email before they visit, and expect […]

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Posted in BlogTagged AI, communication, Customer Communication, customer experience, Data, Dealerships, DMS, education, Email, EmailMarketing, innovation, sales

Why Dealerships Are Switching to Lightspeed: A 5-Part Blog Series 

Posted on August 7, 2025 (August 7, 2025) by Anna Konczak
why_dealerships_are_switching_to_lightspeed_blog_series_reason_4_featured image

Reason #4 Streamlined Sales Processes.  Sell Smarter, Close Faster In today’s dealership environment, buyers expect speed, clarity, and convenience—and your sales team needs tools that help them deliver all three. That’s where Lightspeed shines.  With intuitive workflows, customer-friendly tools, and mobile flexibility, Lightspeed helps your team move faster, work smarter, and close deals from anywhere—on […]

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Posted in BlogTagged accounting, buyer, CRM, Customer Communication, customer experience, Data, dealership, DMS, engagement, esignature, leads, mobile, Parts, quotes, sales, sales process, service, TextMarketing, trust, workflow

DMS Decoded

Posted on June 27, 2025 (June 27, 2025) by Anna Konczak
DMS Decoded_blog_featured image

DMS = System. Software. Solution. Simplified. We decode the name and unpack the power behind it. Let’s be honest: the term DMS gets thrown around a lot in the dealership world, and depending on who you’re talking to, it might stand for: So, which one is right? All of them. They’re just different ways of […]

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Posted in BlogTagged accounting, CRM, Customer Communication, dealership, DMS, Financing, golf, integration, integrations, inventory management, Lightspeed DMS, Marine, mobile, OEM, Parts Integration, Powersports, reporting, RV, sales, service, trailer

The Power of Personalization: How Lightspeed ePhone Turns Every Call into a Customer Connection

Posted on May 13, 2025 (May 12, 2025) by Anna Konczak
The Power of Personalization_featured image_blog

Think of the last time you received exceptional customer service. Was it an online interaction, a phone call, or an in-person experience? For me, great service is all about personalization. Just last week, I walked into one of our favorite local restaurants—no reservation, just a casual night out. While taking our order, the server smiled […]

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Posted in BlogTagged Customer Communication, dealership, ePhone

Lightspeed 2025.02 is Here!

Posted on February 18, 2025 (February 18, 2025) by Diana Wilberscheid
February Release _image

Critical, moment-defining skills can often be associated with fields like aviation and the military, but the same principles can also apply to our Marine, Powersports, and RV dealerships. Training isn’t just about knowing the steps; it’s about executing them confidently, without hesitation. That’s the impact of consistent, hands-on training. […]

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Posted in BlogTagged CRM, Customer Communication, DMS, ePhone, Release Notes, sales, service, TextMarketing

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