One of the interesting parts of my job—both a blessing and a curse—is the amount of screen time I rack up each day. Between my desktop, phone, and a steady stream of emails and industry content, I also spend more time than I probably should browsing LinkedIn. And what do I often see? Complaints—about systems, […]
Lightspeed has a long legacy of innovating and supporting dealers in the outdoor recreation industries. While so many have contributed to this legacy, we can trace some of Lightspeed’s earliest innovations and visions back to Hal Ethington, one of Lightspeed’s earliest and most influential contributors, who was a dealer himself. He was also a visionary […]
Let’s be honest—when was the last time you really dug into your leads? I mean truly analyzed the ones coming from your website, OEMs, or third-party classifieds. Do you know your actual close rate for each source? In all my years working with dealers and websites, the biggest mystery we could never quite solve was: […]
Over the past decade, marine dealerships have undergone a significant digital transformation. What was once a retail segment reliant on boat shows, print ads, and word-of-mouth has increasingly embraced email campaigns, text messaging, and online engagement – trends accelerated by the COVID-19 pandemic. In the marine retail industry represented by the Marine Retailers Association of […]
Read More… from Digital Marketing’s Impact on Marine Dealerships – A 10-Year Analysis
Lightspeed has a long legacy of innovating and supporting dealers in the outdoor recreation industries. While so many have contributed to this legacy, we can trace some of Lightspeed’s earliest innovations and visions back to Hal Ethington, one of Lightspeed’s earliest and most influential contributors, who was a dealer himself. He was also a visionary […]
Lightspeed has a long legacy of innovating and supporting dealers in the outdoor recreation industries. While so many have contributed to this legacy, we can trace some of Lightspeed’s earliest innovations and visions back to Hal Ethington, one of Lightspeed’s earliest and most influential contributors, who was a dealer himself. He was also a visionary […]
Real-Time Parts Price File Updates and VIN Decoding Now Available SALT LAKE CITY, UT – May 1, 2025 — Lightspeed DMS, a leading provider of dealership management software for RV dealers, today announced a seamless new integration with Alliance RV, delivering real-time Parts Price File updates and Vehicle Identification Number (VIN) Decoding capabilities. Alliance RV […]
Whether you’re managing the latest models off the factory line or a lineup of previously owned rigs with a story to tell, inventory management is at the heart of your RV dealership. But new and used units each come with their own unique challenges—and your Dealer Management System (DMS) needs to be equipped to handle […]
Read More… from How Your DMS Streamlines New and Used RV Inventory Management
In today’s fast-paced business environment, data analytics is a game-changer. It empowers dealerships to make smarter decisions that drive growth, streamline operations, and elevate the customer experience. For enterprise-level, multi-unit RV, marine, and powersports dealerships, leveraging analytics within an enterprise dealership management system (EDMS) is critical for staying competitive and maintaining consistent performance across locations. […]
Read More… from Why Data Analytics is the Key to Multi-Location
Critical, moment-defining skills can often be associated with fields like aviation and the military, but the same principles can also apply to our Marine, Powersports, and RV dealerships. Training isn’t just about knowing the steps; it’s about executing them confidently, without hesitation. That’s the impact of consistent, hands-on training. […]