The other day, I was talking with a local dealer about switching systems. No sales pitch. No pressure. Just a real conversation about timing. They said what we hear all the time:“If we’re going to do it, the first of the year just makes the most sense.” Or “Once we get through busy season, then […]
In the world of recreational dealerships and service centers, one truth stands out: the customer should always be at the heart of your business. While they may not always be right in their expectations, their experience is what drives loyalty, repeat business, and referrals. Take Mountaineer RV, for example. Their founders were so dissatisfied with […]
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Your parts department isn’t just a back-end operation—it’s a key driver of customer satisfaction and dealership profitability. When it runs smoothly, it keeps customers coming back. When it doesn’t, it can slow down service, frustrate staff, and hurt your bottom line. Here are five actionable strategies to help your parts department operate more efficiently and […]
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Real People, Real Answers! At Lightspeed, we believe great support should feel like talking to a knowledgeable friend—not an endless string of automated prompts. That’s why we want to remind you of the real-time, real-human help that is available via the Lightspeed Support Chat feature. The Lightspeed Support Chat feature is built right into the […]
Article by Derrick Marshall, Lightspeed Sales Executive — Featured on MRAA.com Read the full article on MRAA → A new boat sale is just the beginning. The real long-term value for marine dealerships lies in how often customers use their boats — and how well dealerships stay connected throughout the ownership journey. In a featured article […]
Empowering Sales Teams: Effective Training Strategies for Multi-Unit RV, Marine, Powersports, and Golf Cart Dealerships Why Sales Staff Training Matters for Enterprise Dealers In the fast-paced world of RV, marine, powersport, and golf cart dealerships, adopting new technology is crucial for staying competitive. But the real game-changer is how well your sales staff is trained. […]
Phone orders and remote payments remain a vital part of dealership operations – from taking deposits to finalizing service work. But collecting payment over the phone using traditional methods can introduce compliance risk, inefficiencies, and customer friction. In today’s evolving payments landscape, dealers need solutions that are not only secure and PCI-compliant, but also fast, intuitive, […]
Read More… from From Risk to Revenue: How Dealers Can Modernize Remote Payments Safely
Critical, moment-defining skills can often be associated with fields like aviation and the military, but the same principles can also apply to our Marine, Powersports, and RV dealerships. Training isn’t just about knowing the steps; it’s about executing them confidently, without hesitation. That’s the impact of consistent, hands-on training. […]
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