Let’s be honest—when was the last time you really dug into your leads? I mean truly analyzed the ones coming from your website, OEMs, or third-party classifieds. Do you know your actual close rate for each source? In all my years working with dealers and websites, the biggest mystery we could never quite solve was: […]
When it comes to effective marketing, staying connected with your customers is key. Think about your favorite stores like Dick’s Sporting Goods, Valvoline, and Starbucks—they send you updates via email or text about new products, sales, events, or even freebies. Just the other day, Starbucks emailed me about their “Free reusable straw” day, offering a […]
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