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Tag: CRM

Why Dealerships Are Switching to Lightspeed: A 5-Part Blog Series 

Posted on August 7, 2025 (August 7, 2025) by Anna Konczak
why_dealerships_are_switching_to_lightspeed_blog_series_reason_4_featured image

Reason #4 Streamlined Sales Processes.  Sell Smarter, Close Faster In today’s dealership environment, buyers expect speed, clarity, and convenience—and your sales team needs tools that help them deliver all three. That’s where Lightspeed shines.  With intuitive workflows, customer-friendly tools, and mobile flexibility, Lightspeed helps your team move faster, work smarter, and close deals from anywhere—on […]

Read More… from Why Dealerships Are Switching to Lightspeed: A 5-Part Blog Series 

Posted in BlogTagged accounting, buyer, CRM, Customer Communication, customer experience, Data, dealership, DMS, engagement, esignature, leads, mobile, Parts, quotes, sales, sales process, service, TextMarketing, trust, workflow

Why Dealerships Are Switching to Lightspeed: A 5-Part Blog Series 

Posted on July 17, 2025 (July 9, 2025) by Anna Konczak
Why_dealerships_are_switching_to_lightspeed_blog_series_reason_one_blog_featured image

Reason #1: Lightspeed Automations – Save Time, Reduce Errors, and Let the System Do the Work  Running a dealership is demanding—your systems should be working for you, not the other way around.  If your team is still manually updating inventory with pen and paper, chasing down customer signatures, or struggling to follow up with leads—you’re […]

Read More… from Why Dealerships Are Switching to Lightspeed: A 5-Part Blog Series 

Posted in BlogTagged automate, CRM, Dealerships, esignature, inventory, mobile, tech video, TextMarketing

Maximizing Boat Use and Customer Retention

Posted on July 8, 2025 (August 14, 2025) by Anna Konczak
MRAA_Maximize_boat_use_and_customer_retention_blog_featured image

Article by Derrick Marshall, Lightspeed Sales Executive — Featured on MRAA.com Read the full article on MRAA → A new boat sale is just the beginning. The real long-term value for marine dealerships lies in how often customers use their boats — and how well dealerships stay connected throughout the ownership journey. In a featured article […]

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Posted in BlogTagged CRM, customer service, dealership, DMS, education, engagement, Marine, Marine Industry, MRAA, onboarding, sales

DMS Decoded

Posted on June 27, 2025 (June 27, 2025) by Anna Konczak
DMS Decoded_blog_featured image

DMS = System. Software. Solution. Simplified. We decode the name and unpack the power behind it. Let’s be honest: the term DMS gets thrown around a lot in the dealership world, and depending on who you’re talking to, it might stand for: So, which one is right? All of them. They’re just different ways of […]

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Posted in BlogTagged accounting, CRM, Customer Communication, dealership, DMS, Financing, golf, integration, integrations, inventory management, Lightspeed DMS, Marine, mobile, OEM, Parts Integration, Powersports, reporting, RV, sales, service, trailer

Adapt or Get Left Behind

Posted on May 29, 2025 (May 14, 2025) by Anna Konczak
Adapt or Get Left Behind_blog_featured image

One of the interesting parts of my job—both a blessing and a curse—is the amount of screen time I rack up each day. Between my desktop, phone, and a steady stream of emails and industry content, I also spend more time than I probably should browsing LinkedIn. And what do I often see? Complaints—about systems, […]

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Posted in BlogTagged adapt, competitor, CRM, Dealerships, DMS, leads, OEM, training, website

Why Data Analytics is the Key to Multi-Location

Posted on April 10, 2025 (April 30, 2025) by Anna Konczak

In today’s fast-paced business environment, data analytics is a game-changer. It empowers dealerships to make smarter decisions that drive growth, streamline operations, and elevate the customer experience. For enterprise-level, multi-unit RV, marine, and powersports dealerships, leveraging analytics within an enterprise dealership management system (EDMS) is critical for staying competitive and maintaining consistent performance across locations. […]

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Posted in BlogTagged analytics, CRM, Data, Data Analytics, dealership, DMS, inventory, inventory management, sales

Why It’s Important to Think Like Your Customer

Posted on March 19, 2025 (March 14, 2025) by Diana Wilberscheid
Blog - think like your customer image

Critical, moment-defining skills can often be associated with fields like aviation and the military, but the same principles can also apply to our Marine, Powersports, and RV dealerships. Training isn’t just about knowing the steps; it’s about executing them confidently, without hesitation. That’s the impact of consistent, hands-on training. […]

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Posted in BlogTagged CRM, customer service, customer-centric, DMS, golf, Marine, RV, sales

How To Go From CRM to DMS

Posted on March 12, 2025 (March 12, 2025) by Diana Wilberscheid
RVPro_CRM to DMS article

Bring all of your dealership’s departments under one roof. In today’s RV world, managing just customer relationships isn’t enough; your dealership needs a system that brings everything together, making your business run like a well-oiled machine. While CRMs (customer relationship management tools) are great for tracking leads and keeping up with customer conversations, they don’t […]

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Posted in BlogTagged CRM, DMS, Route 66, RV Industry, RV Lessons, RV Life, RV Stories, RVPRO

Lightspeed 2025.02 is Here!

Posted on February 18, 2025 (February 18, 2025) by Diana Wilberscheid
February Release _image

Critical, moment-defining skills can often be associated with fields like aviation and the military, but the same principles can also apply to our Marine, Powersports, and RV dealerships. Training isn’t just about knowing the steps; it’s about executing them confidently, without hesitation. That’s the impact of consistent, hands-on training. […]

Read More… from Lightspeed 2025.02 is Here!

Posted in BlogTagged CRM, Customer Communication, DMS, ePhone, Release Notes, sales, service, TextMarketing

I ❤️ Lightspeed!

Posted on February 12, 2025 (February 12, 2025) by Diana Wilberscheid
I love Lightspeed Brad Lloyd

Why do I love Lightspeed? Because I’ve seen firsthand how it changes lives. […]

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Posted in BlogTagged CRM, DMS, industry leader, Love Lightspeed, RV, RV Industry, RV Life, sales

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