Let’s be honest—when was the last time you really dug into your leads? I mean truly analyzed the ones coming from your website, OEMs, or third-party classifieds. Do you know your actual close rate for each source? In all my years working with dealers and websites, the biggest mystery we could never quite solve was: […]
Over the past decade, marine dealerships have undergone a significant digital transformation. What was once a retail segment reliant on boat shows, print ads, and word-of-mouth has increasingly embraced email campaigns, text messaging, and online engagement – trends accelerated by the COVID-19 pandemic. In the marine retail industry represented by the Marine Retailers Association of […]
Read More… from Digital Marketing’s Impact on Marine Dealerships – A 10-Year Analysis
Think of the last time you received exceptional customer service. Was it an online interaction, a phone call, or an in-person experience? For me, great service is all about personalization. Just last week, I walked into one of our favorite local restaurants—no reservation, just a casual night out. While taking our order, the server smiled […]
Phone orders and remote payments remain a vital part of dealership operations – from taking deposits to finalizing service work. But collecting payment over the phone using traditional methods can introduce compliance risk, inefficiencies, and customer friction. In today’s evolving payments landscape, dealers need solutions that are not only secure and PCI-compliant, but also fast, intuitive, […]
Read More… from From Risk to Revenue: How Dealers Can Modernize Remote Payments Safely
For many professionals in Powersports, Marine and RV dealerships the annual Parts Physical Inventory Count can cause a bit of stress. Whether you complete your physical inventory count at the end of the year or quarterly – regardless of the time of year, however, counting parts is never something anyone looks forward to. In the […]
Read More… from Lightspeed Mobile App – Your Free Inventory Management Tool
Whether you’re managing the latest models off the factory line or a lineup of previously owned rigs with a story to tell, inventory management is at the heart of your RV dealership. But new and used units each come with their own unique challenges—and your Dealer Management System (DMS) needs to be equipped to handle […]
Read More… from How Your DMS Streamlines New and Used RV Inventory Management
In today’s fast-paced business environment, data analytics is a game-changer. It empowers dealerships to make smarter decisions that drive growth, streamline operations, and elevate the customer experience. For enterprise-level, multi-unit RV, marine, and powersports dealerships, leveraging analytics within an enterprise dealership management system (EDMS) is critical for staying competitive and maintaining consistent performance across locations. […]
Read More… from Why Data Analytics is the Key to Multi-Location
With daily news of new international tariffs and trade war counter-moves, many dealers feel powerless, observing from the sidelines. Politics aside, dealers are simply caught in the crossfire and feeling pressure of a continually shifting grudge match. Predicting the actual impact on your business is virtually impossible. Whether it’s the cost of parts, the availability […]
Read More… from Dealerships Can Gain Some Control While Watching a Global Game of 4D Chess