One of the interesting parts of my job—both a blessing and a curse—is the amount of screen time I rack up each day. Between my desktop, phone, and a steady stream of emails and industry content, I also spend more time than I probably should browsing LinkedIn. And what do I often see? Complaints—about systems, […]
Let’s be honest—when was the last time you really dug into your leads? I mean truly analyzed the ones coming from your website, OEMs, or third-party classifieds. Do you know your actual close rate for each source? In all my years working with dealers and websites, the biggest mystery we could never quite solve was: […]
Digital research can’t replace emotional connection. Buyers still crave the trust, reassurance, and expertise that only a real person can offer. Because of this, salespeople can add value beyond the internet, answering nuanced questions, offering tailored advice, and building rapport and trust in ways the internet can’t. Additionally, in-person sales have higher close rates. Buyers […]
Critical, moment-defining skills can often be associated with fields like aviation and the military, but the same principles can also apply to our Marine, Powersports, and RV dealerships. Training isn’t just about knowing the steps; it’s about executing them confidently, without hesitation. That’s the impact of consistent, hands-on training. […]