How Lightspeed EmailMarketing Turns Your Customer Data Into Revenue Lightspeed customers have something most businesses would pay a fortune for: a database full of customers who already trust you. They’ve bought from you. They’ve had their units serviced with you. They know your name. So why does reaching them feel so hard? Email remains one of the most effective ways to stay in front of […]
In the powersports, RV, and golf car industries, AI is quickly becoming an operational necessity. Much like websites in the early 2000s, the industry is adopting leading-edge tech, and I promise it’s not a fad. For high-performing dealers, tools like ChatGPT, Perplexity, and Gemini are now essential power tools that sit alongside a professional dealership […]
Read More… from The AI-Powered Dealership: Deploying AI in Your Business
Artificial intelligence is everywhere right now. Headlines. Sales pitches. Software demos. And for many dealers, the conversation quickly turns from curiosity to skepticism. At Lightspeed, we see AI differently. Not as a futuristic add-on, but as a practical tool dealers are already using—often without realizing it—to run smarter, faster, and more profitably. The infographic breaks […]
Read More… from 7 Things Dealers Need to Know About AI – and Why it Matters Now
Plain Language, Real Applications In the early days of my career, from 1995 to 2011 in the motorcycle dealership, I became fluent in the raw, “colorful” language of the shop. It was an environment where “Kit” and “Moto Gear” were the standard, and ALL CAPS was the default for communication. Transitioning to the tech-focused side […]
AI always finds its way into the conversation. Someone says it’s overhyped. Someone else says it’s terrifying. Someone declares it’s “the future.” And somehow, you’re the one expected to know what it is—and explain it. […]
Read More… from You’re Already Using AI (You Just Don’t Call It That)
Running a dealership today is more complex than ever. Between managing sales, service, parts, inventory, accounting, and customer expectations, many dealers find themselves juggling disconnected systems that slow teams down and limit visibility. That’s why we’re excited to introduce the 2026 Dealer Insights Series a new webinar series designed specifically for dealers who are evaluating […]
Read More… from Introducing the 2026 Dealer Insights Series: Solutions for Today’s Dealerships
Because running a dealership is not the same as running a shoe store. If you’ve ever tried to force a general retail system to behave like a real dealership DMS, you already know how this story ends. Somewhere between VINs, service tickets, flooring statements, and the mystery of where your gross profit went, things get… […]
Read More… from Is Your DMS Built for Your Dealership… or Just Pretending?
Sarasota, FL and South Jordan, UT – January 8, 2026 – The Low-Speed Vehicle Dealer Association (LSVDA) is proud to announce Lightspeed, the industry-leading Dealer Management Solution (DMS), as its newest Platinum Level Sponsor. As thousands of golf, powersports, marine, RV, and trailer dealers across the U.S. and Canada already know, Lightspeed brings more than 40 […]
Read More… from Lightspeed Joins LSVDA as a Platinum Level Sponsor
The other day, I was talking with a local dealer about switching systems. No sales pitch. No pressure. Just a real conversation about timing. They said what we hear all the time:“If we’re going to do it, the first of the year just makes the most sense.” Or “Once we get through busy season, then […]
When Lifted & Lowered Golf Carts started in 2018, it was a side hustle – buying, selling, and customizing carts for fun. Today, it’s a fast-growing, four-location operation serving customers across Missouri and Illinois with fully customized golf carts for neighborhoods, resorts, and everything in between. Founder Ryder Parkhill knew he had something special but […]
Read More… from Lifted & Lowered Golf Carts: Custom Carts, Big Growth, One Lightspeed DMS