Plain Language, Real Applications In the early days of my career, from 1995 to 2011 in the motorcycle dealership, I became fluent in the raw, “colorful” language of the shop. It was an environment where “Kit” and “Moto Gear” were the standard, and ALL CAPS was the default for communication. Transitioning to the tech-focused side […]
Artificial intelligence has a branding problem. Depending on who you ask, AI is either the key to building better customer relationships or the reason customer experiences feel cold, awkward, or frustrating. Customers see both sides every day – a helpful reminder that arrives at the perfect moment or a generic message that treats them like a number. So which is it? Personalized or impersonal? […]
AI always finds its way into the conversation. Someone says it’s overhyped. Someone else says it’s terrifying. Someone declares it’s “the future.” And somehow, you’re the one expected to know what it is—and explain it. […]
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Sarasota, FL and South Jordan, UT – January 8, 2026 – The Low-Speed Vehicle Dealer Association (LSVDA) is proud to announce Lightspeed, the industry-leading Dealer Management Solution (DMS), as its newest Platinum Level Sponsor. As thousands of golf, powersports, marine, RV, and trailer dealers across the U.S. and Canada already know, Lightspeed brings more than 40 […]
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When Lifted & Lowered Golf Carts started in 2018, it was a side hustle – buying, selling, and customizing carts for fun. Today, it’s a fast-growing, four-location operation serving customers across Missouri and Illinois with fully customized golf carts for neighborhoods, resorts, and everything in between. Founder Ryder Parkhill knew he had something special but […]
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TAMPA, FL – [December 9, 2025] Lightspeed, the leading dealer management solution for the marine and recreation industries, proudly announced the recipients of the 2025 Marine RECT (Repair Event Cycle Time) Excellence & Innovation Awards. The honors were presented Tuesday, December 9th during MRAA Dealer Week in Tampa, Florida – the industry’s premier gathering of marine dealer professionals. Each year, Lightspeed recognizes dealerships and manufacturers who […]
Our Biggest Yet At Lightspeed, we believe innovation isn’t just something we talk about – it’s something we do. Since 2017, Innovation Week has been one of our most exciting traditions: a dedicated week where our development teams step away from day-to-day projects and dive into bold, creative ideas that could shape the future of […]
Building on decades of experience, Lightspeed delivers smarter tools that simplify operations and increase efficiency for dealer groups of all sizes. SALT LAKE CITY, UT – September 15, 2025— Lightspeed DMS, a leading provider of dealership management software for RV, Marine, Trailer, Powersport and Golf Car dealers, today announced new Multi-Store features that further simplify […]
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Real People, Real Answers! At Lightspeed, we believe great support should feel like talking to a knowledgeable friend—not an endless string of automated prompts. That’s why we want to remind you of the real-time, real-human help that is available via the Lightspeed Support Chat feature. The Lightspeed Support Chat feature is built right into the […]
Exciting growth is happening at Lightspeed! We’re proud to announce two major additions to our leadership team—Bob Purcell as Chief Financial Officer and Taylor Allis as Chief Product Officer. These appointments reflect our continued investment in building the strongest leadership team in the industry—one that’s focused on delivering unmatched value for dealers across the recreational […]
Read More… from Lightspeed Expands Leadership Team to Drive Innovation, Growth, and Dealer Success