How to Win Trust, Close Sales, and Drive Lifetime Loyalty in Powersports, Marine, and RV Dealerships Consumers don’t decide at once—they decide in moments, and every dealership interaction shapes their decision. Some moments matter more than others–here are seven critical moments of truth that determine if a customer buys, trusts, or returns. The Seven Moments […]
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Over the past decade, marine dealerships have undergone a significant digital transformation. What was once a retail segment reliant on boat shows, print ads, and word-of-mouth has increasingly embraced email campaigns, text messaging, and online engagement – trends accelerated by the COVID-19 pandemic. In the marine retail industry represented by the Marine Retailers Association of […]
Read More… from Digital Marketing’s Impact on Marine Dealerships – A 10-Year Analysis
The marine industry came together like never before to honor, support, and elevate the powerhouse women shaping its future. The Soundings Trade Only Media Group, Metstrade, British Marine, and Marine Industry News are proud to launch the Global Women’s Walk 2025—a movement dedicated to celebrating the incredible contributions of women in the marine industry. Step Up […]
Read More… from Celebrating Women in the Marine Industry: The MRAA Global Women’s Walk 2025
Discover how the Lightspeed Marine Dealer New Units in Stock Report provides actionable inventory insights to optimize dealership success. Learn strategies for inventory management, benchmarking, and strategic planning in the marine industry […]
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Let’s Make Waves Together! Get ready to ride the wave of excitement at MRAA Dealer Week 2024—the biggest dealer event in the marine industry! From December 8-11th in sunny Orlando, FL, the marine world’s best and brightest will gather, and you don’t want to miss your chance to dive into the action. Why Marine Dealers […]
Read More… from Lightspeed DMS is Heading to MRAA Dealer Week 2024!
Meet Luminous Swift I am excited to share my “Lightspeed Resume” with you as I continue my journey at Lightspeed DMS. I am passionate about empowering dealerships in the recreation industry everywhere. Over the past 40 years, I have developed skills that enable me to understand the unique challenges faced by our partners. My goal […]