Digital research can’t replace emotional connection. Buyers still crave the trust, reassurance, and expertise that only a real person can offer. Because of this, salespeople can add value beyond the internet, answering nuanced questions, offering tailored advice, and building rapport and trust in ways the internet can’t. Additionally, in-person sales have higher close rates. Buyers […]
Lightspeed has always been more than just software. It’s a legacy—built by dealers, for dealers. And one of the earliest and most influential contributors to that legacy was Hal Ethington. Hal’s deep industry experience, powerful storytelling, and passion for helping dealerships succeed helped shape Lightspeed’s early growth. As the very first Lightspeed dealer, he was […]
Read More… from Introducing “Then and Now”: The Legacy and Evolution of Lightspeed
AI Boats is part of a unique operation—they’re a boat dealership and service shop, but the business also manufactures and manages distribution of their own boats to other dealerships. […]