Lightspeed DMS - All Solutions
Built for the Way You Do Business
Lightspeed DMS isn’t off-the-shelf software. It’s a full dealer management platform designed for the real-world complexity of running powersports, marine, RV, trailer, and golf car dealerships.
We’ve worked with dealers for 40+ years, fine-tuning Lightspeed alongside thousands of businesses to reflect how dealership operations really work, not how some generic system thinks they should.
- Over 4,500 dealership locations currently run Lightspeed DMS
- Dedicated industry-specific development teams and support staff
- Custom reporting, workflows, and integrations tailored to your department needs
What Lightspeed DMS Helps You Do Better
DMS
Many dealers struggle with the inefficiency of switching between different tools for sales, service, and parts. Why juggle multiple systems? Let Lightspeed eliminate that chaos by connecting your dealership’s departments into one cohesive platform.
CRM
Disconnected leads often result in lost sales and forgotten customers. Lightspeed CRM bridges that gap by tracking every interaction from initial text to final purchase allowing your team to nurture relationships and drive repeat business through automated, targeted marketing.
Sales
Closing deals is harder when your data is scattered across different tools. Lightspeed Sales combines real-time texting, competitive benchmarks, and F&I tools into one seamless workflow to maximize every deal's profitability.
Service
Track tech time, job status, and revenue with precision. With Tech Video and real-time texting, your service team closes more jobs, and keeps customers looped in every step of the way.
Accounting
No more manual data entry and disconnected books. See how Lightspeed Accounting integrates every transaction from across your departments in real-time, giving you total financial clarity with one single login.
Parts
Stocking the wrong parts or losing track of special orders drains your bottom line. Lightspeed Parts simplifies inventory with mobile barcode scanning and a built-in locator that lets you source parts from other dealers without leaving the invoice.
Mobile
Managing a dealership from behind a desk limits your team’s ability to engage with customers on the lot or in the bays. Lightspeed Mobile untethers your staff by putting powerful tools like unit walk-around videos, mobile check-ins, and inventory scanning right onto their smartphones and tablets.
Rental
Managing a rental fleet alongside unit sales can often feel like running two separate businesses. Lightspeed Rental brings everything together by integrating reservations, contract management, and maintenance tracking directly into your DMS to ensure your fleet is always profitable and ready for the next customer.
Integrations
Running a dealership means relying on a web of tools from OEM portals to F&I platforms to parts suppliers. When those systems don't talk to each other, your team pays the price in manual data entry, duplicate records, and deals that stall at the worst possible moment. Lightspeed's 475+ integrations connect the tools you already use directly into your DMS, so your data flows automatically — no re-keying, no reconciliation, no gaps.
Multi-Store
Whether you have one location or 10, our Multi-Store Premium features take efficiency even further, allowing you to transfer parts, sync service templates, and reassign sales leads between locations with just a few clicks.
Pricing
A one-size-fits-all price doesn't make sense when every dealership operates differently. Lightspeed offers modular, scalable pricing that ensures you only pay for the specific tools and integrations that drive your dealership's profit.
Highlighted Features
TextMarketing
Many dealerships lose valuable time playing phone tag or waiting for emails to be read. Lightspeed Texting meets customers where they already are, boasting a 98% open rate to ensure important service updates and sales messages are seen in minutes.
EmailMarketing
Generic, plain-text emails often get ignored or lost in crowded inboxes. Learn how EmailMarketing uses your DMS data and built-in AI tools to create stunning, branded, targeted email campaigns that reach the right customers and drive real ROI.
eSignatures
Relying on physical paperwork and manual signatures often creates bottlenecks and delays for both your sales and service teams. See how Lightspeed eSignature removes those barriers by allowing customers to sign contracts and approve repair orders remotely via text or email.
Tech Video
Customer trust is often lost when they can't see the work being recommended, leading to declined repairs and missed revenue. Lightspeed Tech Video eliminates that skepticism by allowing technicians to record and share walk-around inspections directly with clients, proving the need for service and boosting your shop's sales.
700 Credit (Credit Report)
Lightspeed’s 700 Credit integration helps you secure financing for your customer fast, with a convenient integration build into every Lightspeed deal. See how the integration automatically sends all the details you’ve already filled out to 700 Credit, saving you time and getting the deal closed faster.
InsightHub
Fragmented data hunts and manual refreshes slow your team down and hide critical tasks. See how InsightHub delivers real-time, role-based guidance and a modern interface that surfaces your dealership’s most important next steps the moment you sign in.
Real-World Dealer Wins
Why Dealers Choose Us Over 'Generic' Cloud Software:
- Stop the Double Entry: Integrated accounting means your books are always live.
- Mobile-ready: The app is free. Your sales team and techs shouldn’t be a line item on your bill.
- The Parts Network: Instantly tap into our network of 4,500+ dealers to find the part your customer needs today, not next week.
- Scalable Intelligence: From a single location to a 20-store enterprise, your data stays in one place.
Cart Mart Reduced Their Shrinkage by 20%
Leatha shared her perspective as COO, the leader of the daily operations of the business: “Our focus is to drive growth and profitability and really lead a team of employees to ensure that all operations are running smoothly and efficiently. Lightspeed is an essential function of our organization. We use it for every module applicable to our business: accounting, service, sales, and parts or inventory management. We wouldn’t be able to get through the day without using Lightspeed.”
Zooming in to specific tasks like inventory management, Leatha speaks to the importance of accuracy: “We currently have 39,000 different part SKUs, and it’s essential that we have accurate inventory. So, one aspect of Lightspeed that has helped us manage our inventory is the barcode scanning option. Just by scanning all the parts in our daily cycle, it removes discrepancies that were related to human error. We have reduced our shrinkage by 20% this year, simply by being more accurate with the bar code scanning.”
Mountaineer RV Increased Revenue by 30%
When Mountaineer RV & Outdoor Center was recently named a Top 50 RV dealer in America, they also gave credit to Lightspeed: “Lightspeed gives us the ability to measure. We can look at so many different data points and angles to help evaluate, run our business, and support our customers. And it’s all right there at your fingertips.”
“Our revenue has increased by 30% from 2022 to 2024. The ability to toggle between stores easily and quickly for the profit centers and work in multiple locations simultaneously for accounting has allowed our dealership to grow, quickly identify gaps, and correct issues as they arise. The custom reporting feature also plays a huge role in our ability to do such.”
Spicer’s Boat City Award-Winning Service
By leveraging Lightspeed’s “Parts Locator” and streamlined workflows, Spicer’s earned the 2024 RECT Excellence Award for significantly reducing repair cycle times. This efficiency is vital for their resort-town location, where seasonal demand is relentless. Instead of relying on outside favors to find inventory, the team now uses in-house, real-time parts lookups to bypass OEM shortages and keep the service bays moving—turning a once-manual struggle into a primary driver of their success.
RIVA Motorsports & Marine: Multiple Stores and Industries, One DMS Solution
Gerry noted that RIVA is committed to Lightspeed, and everything at the dealership from accounting, financing, sales, parts, and more is done with the software. He looks forward to new functionalities and integrations that will make Lightspeed even better. When it comes to exact savings that Lightspeed brings to the dealerships, Gerry notes that this dealership doesn’t even think that way. They know the business runs more efficiently with Lightspeed, and any money spent on it is an investment in the business.
Want more stories? Read how Lightspeed helps dealers streamline operations to sell more.
4.5K+
40+
475+
Dealerships in North America
Years in Business
Integration Partners
Why Lightspeed?
That’s a great question. The real value of Lightspeed DMS is that it isn’t just a generic, out-of-the-box product; it is a highly configurable tool built to match your dealership’s specific needs and specifications.
By offering an all-in-one platform that connects your departments, we streamline your processes for truly seamless operations. However, we take it a step further with deep partner brand integrations, ensuring the system talks to the manufacturers and vendors you already rely on.
Why juggle multiple, disconnected systems? We help you simplify your workflow with a one-stop dealer management solution that is engineered to grow with your business, not force you to change how you work.