I got to share my story on One Gang Worldwide, and I’m still smiling.
When Serge and Ben invited me onto the show to talk about my journey, from the parts counter to helping dealerships improve the day-to-day with technology, I was genuinely honored. We really covered the gamut: from my daily caffeine intake and 90s pop culture to dealership management and the future of Lightspeed and AI. It was such a great conversation!
Throughout the discussion, the underlying message was this: there’s something special about the powersports community. We’re all connected by the people, the passion, and the constant push to do business better.
What we covered
We hit everything from early career lessons and leadership moments to the real-world “why” behind modernizing dealership operations without losing the human side that makes this industry great.
A few moments I didn’t expect to enjoy as much as I did:
- Reliving parts counter stories: The chaos, the camaraderie, and the laughs.
- The human side of the job: Why the best dealerships win on relationships, not just process.
- Getting real about growth: What it takes to modernize without overwhelming your team.
Why this matters to dealers
What I see across the industry is simple: You don’t need more tech. You need less friction.
Dealers are working harder than ever to keep up with customer expectations, inventory swings, and staffing realities. The dealerships that pull ahead are the ones that get serious about tightening the basics:
- Cleaner handoffs between departments so nothing gets dropped.
- More visibility into what’s happening right now so managers can coach, not chase.
- Better consistency in how customers are handled so the experience doesn’t depend on who answers the phone.
In the episode, we talk about the balance between the human element and technology, because the goal isn’t to replace people. It’s to help your team spend more time doing the work that actually grows the business: serving customers, building trust, and moving deals forward.
If you want to give it a listen: “From Parts Counter to Tech Innovator: Bryan Tierney’s Journey in PowerSports | One Gang Ep 134” (published February 10, 2026).
Bryan Tierney
Bryan Tierney’s journey with Lightspeed began more than thirty years ago, inspired by a lifelong passion for the Powersports industry. What started with weekends spent at a local motorcycle shop with his father led to his first job behind the parts counter—and ultimately, a distinguished career with Lightspeed. Today, Bryan is a contributor to the company’s daily activity, having authored numerous blogs, presented at major industry events, led webinars, and delivered thousands of product demonstrations. His enduring enthusiasm for the recreation industry continues to drive his work. At home, Bryan, his wife, and their son have built a creative and adventurous family, united by a shared appreciation for learning, exploration, and the occasional ride together.
