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    Lightspeed Solutions

    Over 4,000 dealers, distributors, and manufacturers in the Powersport, Marine, RV, Trailer, Outdoor Power Equipment, and Golf industries use our all-in-one solution to cut costs and find hidden profits.

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  1. Home
  2. Solutions
  3. Customer Relationship Management (CRM)

Lightspeed CRM

Take closing capabilities to the next level

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Popular CRM Features

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Automated Text

Our built-in CRM helps you boost repeat business. Through it, Sales, Service, and Parts can easily text, email and set appointments while documenting and tracking client communication for better service and follow-through.

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Sales and Service Follow-up

In today’s world, automation is expected. Our follow-up chains consist of automated, template-based email and text messages you can send automatically at various, predetermined intervals.

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It’s all about customer retention

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Why Lightspeed CRM?

Loyal customers are 5x more likely to repurchase, 4x more likely to refer, and 7x more likely to try a new offering. In short: enhancing customer loyalty is key.

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Leads Tracking

View the current status of all the open leads as they go through the various stages in the deal process so you can lead customers down the pipeline faster and close more deals.

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Integrated Sales Leads

Lightspeed CRM ensures your sales team is automatically notified when a new lead comes in; from your website, OEM website and other lead sources. Easily integrate internet leads from multiple sources into Lightspeed.

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Customer Communications

Lightspeed CRM manages your detailed customer records and purchase history. Put that valuable data to good use with customized messages, seamless campaign management and segmented lists — all while having profitable conversations.

Run Your Dealership Smarter Than Ever Before

Owners of all types of dealerships use Lightspeed DMS to manage their businesses. Our proven software is tailored by industry so you can tackle common problems head on and develop informed strategies to improve your bottom line.

4K+

Dealerships in North America

39+

Years in Business

#1

DMS within Recreation Industry

See the power of Lightspeed firsthand

Sign up for a demo to see how Lightspeed can change the way you run your dealership.

See How It Works

Solving Challenges in Key Industries.
What’s Yours?

Powersports

Parts and Service can be huge profit centers in Powersports dealerships. Lightspeed solutions are tailored to not only help you optimize new and used sales but to realize more profitability in your Parts and Service departments.

Powersports Details

Marine

Marine purchases can be complicated because they rarely consist of one unit. By connecting every department of your dealership, Lightspeed DMS makes it easy to pull together multi-SKU purchases such as boat, trailer, motor and accessories.

Marine Details

RV

Lightspeed DMS can’t eliminate the supply and demand fluctuations inherent to the RV industry but we can give you the tools to operate effectively and efficiently during peak times and slower times.

RV Details

Trailers

Trailers are typically displayed far away from workstations, but that doesn’t mean you and your sales staff have to show units without Lightspeed DMS tools. Our mobile app connects you to Lightspeed through a phone or tablet so you can meet customers on the lot armed with vital information.

Trailers Details

OPE

From sales to service to rentals, there’s typically all kinds of activity at OPE shops. Lightspeed DMS helps you keep track of inventory while supporting your ability to deliver an exceptional customer experience.

OPE Details

Golf

Golf cart sales are growing at an exponential rate and dealers are seeing more competition. Whether you’re selling new or used or both, Lightspeed DMS will give you the industry benchmarks information needed to confidently price your inventory.

Golf Details

Dealership Insights

Make sure to catch our webinars, read our blogs and check out all resources to learn tips and tricks related to our solutions.

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Blog

From Risk to Revenue: How Dealers...

Phone orders and remote payments remain a vital part of dealership operations – from taking deposits to finalizing service work. But...

Continue Reading

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Webinar

Lightspeed TextMarketing Workshop – How to...

May 20, 2025

TextMarketing Power Play: Build, Send & Succeed with Lightspeed Ready to turn customer data...

Webinar Details

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Webinar

Unlocking Efficiency: Lightspeed Integrations 101

June 25, 2025

Join Jeremy Johnson and Rob Grant for an engaging and informative walkthrough of key Lightspeed...

Webinar Details

Strengthen your Lightspeed skills and harness the full power of our Dealer Management Solution. Attend a webinar. Visit us at a tradeshow. Or learn from industry experts

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