Lightspeed and Rollick are partnering to help you run a more profitable dealership.
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Take your sales process to the next level and close more deals with the RollickScoreTM and RollickLensTM integrations for Lightspeed. The integrations dynamically score your leads and provide visibility into pre-and post-lead shopping activity. You'll also have the ability to nurture leads through dealership-branded emails to increase engagement and sales for your store.


Services and Integrations


This new column in the multilead view of Lightspeed shows the dynamic Rollick LeadScoreTM for each prospect. Represented by one to five flames, the RollickScoreTM is determined based on Rollick’s proprietary algorithm that represents the customer’s likelihood to purchase.


Get a graphical view of a consumer's digital shopping activities before and after the lead is submitted. Activities are tracked through technology embedded on the dealer’s website as well as the prospect’s response to Rollick’s Email Lead Nurture Program.

Add-on Nurture Programs

Email Lead Nurture Program

Nurture your prospects to a sale with the Email Nurture program add-on. Powered by Rollick's Aimbase platform, automated emails are triggered to consumers based on lead form data and attributes provided by your dealership.

Dealer Benefits

Increase your customer contact rate by leveraging best-in-class lead nurturing programs.
Prioritize your daily sales follow-ups with lead scoring and contact prospects who are ready to purchase.
Keep track of invisible shopping behavior on your website and use the data to have better sales conversations with prospects.

About Rollick

Rollick's mission is to help outdoor recreation OEMs, dealers, and affinity partners provide a superior customer experience through an ecosystem of connected technology solutions. Additionally, Rollick powers the GoRollick Marketplace, an outdoor vehicle and boat buying program, which includes a national network of dealers, 100+ OEMs, and an affinity partner network comprised of over 250 million high-quality customers.