The Importance of a CRM


In his latest video, Michael Rees from A World of Training explains why using a CRM is crucial to your dealership’s success. Watch it now.



Michael Rees headshot

Michael Rees is a hands-on, results-oriented leader with a comprehensive successful background in RV and automobile sales, management, training, and overall dealership operations.

He started selling cars full-time at age 18 in England, moving to the U.S. at age 22 to become one of the youngest sales managers in the country. Working all aspects of management (F&I, Sales, GSM and General Manager), he moved back to England and became a Partner in and Dealer Principal of a Mitsubishi and used car operation, taking it to #1 in the nation. He was also the Regional Dealer Chairman and sat on the National Dealer Committee.

Since returning to the U.S. in 2000, he has been dedicated to training others to succeed, and has helped hundreds of dealers nationwide to become more successful themselves.

Michael has written several articles for magazines such as Auto Dealer Monthly, RV Executive Today and RV Business. He is also a regular workshop speaker at the annual RVDA and NADA conventions – he invariably speaks to a full house due to his captivating topics and lively presentation style.