Article by Derrick Marshall, Lightspeed Sales Executive — Featured on MRAA.com
Read the full article on MRAA →
A new boat sale is just the beginning. The real long-term value for marine dealerships lies in how often customers use their boats — and how well dealerships stay connected throughout the ownership journey. In a featured article on the MRAA website, Lightspeed Sales Executive Derrick Marshall shares proven strategies to boost both boat usage and customer retention year-round.
The article outlines how a strong post-sale strategy — including onboarding, education, and seasonal engagement — not only drives service and parts revenue but also increases the likelihood of future purchases and referrals.
Highlights from the article include:
- The importance of a structured onboarding experience that supports new boat owners during their first 90 days.
- A full year’s worth of seasonal customer touchpoints, from spring events and summer accessory promotions to fall trade-in offers and winter storage deals.
- How dealerships can use tools like CRMs and dealership management systems to automate communications and drive engagement across departments.
Read the full article on MRAA.com:
Maximizing Boat Use and Customer Retention
Derrick Marshall
As the Territory Manager for Northeast US at Lightspeed, I help our Marine customers find the best solutions for their business needs. I have been with Lightspeed for over four years, and I have experience in training and outside sales. I know the ins and outs of the Marine and Powersports industries, as prior to joining Lightspeed, I spent time working for a number of Powersports dealers. Plus, I worked as a sales rep for an aftermarket exhaust manufacturer where my clients were Powersports dealerships. Today, I apply my knowledge and skills to create new business opportunities and foster long-term relationships with our Marine dealers. I love anything that involves water, wheels, or wings. When I’m not working, you can find me boating, riding motorcycles, or doing anything that involves airplanes.
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