EmailMarketing, InsightHub, Multi-Store, and Sales Video
SALT LAKE CITY, UT – November 11, 2025 – Lightspeed, the leading provider of dealership management software for powersports, marine, RV, trailer, and golf car dealers, today announced a wave of dealer-validated product innovations spanning four high-impact areas: EmailMarketing, InsightHub, expanded Multi-Store capabilities, and Tech & Sales Video. Together, these updates advance Lightspeed’s mission to help dealers grow revenue, operate efficiently, and deliver standout customer experiences.
“Every feature we build starts on the dealership floor, not in a conference room,” said Taylor Allis, Chief Product Officer at Lightspeed. “Dealerships are identifying three key growth challenges: multi-store inefficiencies, service bay bottlenecks, and missed sales floor opportunities. We build solutions that solve those exact problems. These new innovations deliver measurable time savings and revenue growth without requiring dealers to change how they already work.”
Highlights of What’s New
Multi-Store Capabilities
For the nearly 50% of dealers that operate more than one location, Lightspeed’s Multi-Store Premium streamlines the movement of leads, major units, and parts between stores. New Multi-Store functionality makes transferring parts, leads and inventory simple and efficient whether you have two locations or many. These features reduce manual entry to a click and ensure continuity of customer and inventory data across all stores.
Mobile Tech & Sales Video
Since launching in March 2024, Tech Video in the Lightspeed Mobile App has proven ROI: dealers who attach videos to repair orders report 50–100% higher RO revenue, driven by faster approvals from clear, technician-recorded walk-throughs. Building on that success, Sales Video (coming soon) will let sales teams capture and share quick unit walk-arounds to spark shopper excitement and conversions – and we’re confident it will deliver similarly strong results.
Lightspeed EmailMarketing
The newest addition to Lightspeed’s built-in marketing suite, EmailMarketing pairs with TextMarketing so dealers can plan and launch coordinated email + SMS campaigns without leaving the DMS.
Dealers can:
- Create branded, rich-HTML emails fast with AI copywriting assistance that turns simple prompts into polished subject lines, headlines, and body copy
- Jump in with pre-built templates tailored to common dealership scenarios (service reminders, seasonal promotions, unit follow-ups, and more)
- Segment audiences using real Lightspeed data to reach the right customers at the right time
- Automate sends and track results with clear performance analytics
For dealerships without dedicated marketing staff, EmailMarketing’s AI copywriter helps teams produce professional, on-brand campaigns in seconds – driving more showroom visits, faster service approvals, and repeat business.
InsightHub
Launching later this year, InsightHub is the at-a-glance command center for busy dealership teams. Built and validated within dealerships, it delivers role-based dashboards for Sales, Service, and Parts – bringing together real-time data and modern visualizations so teams get the right insights, at the right moment, with less effort.
Built With Dealers, For Dealers
Guided by dealer feedback at every step – from AI-assisted email campaigns to role-based InsightHubs – Lightspeed continues to translate daily pain points into practical solutions that speed decisions, improve hand-offs across departments, and elevate the customer experience inside the Lightspeed DMS.
Lightspeed
Lightspeed is a leading provider of cloud-based software for dealerships and Original Equipment Manufacturers (“OEMs”), serving the Powersport, Marine, RV, Trailer, Outdoor Power Equipment, and Golf Car industries. Lightspeed’s Dealer Management Solution (DMS) enables dealerships to optimize their end-to-end business operations, including sales, parts, service, rental, accounting, and CRM. When implemented into their daily operations, Lightspeed helps dealers increase their profitability by selling more units, service, and parts, all while creating a more streamlined experience for customers. For nearly 40 years, Lightspeed has been empowering 3,800+ dealers across North America with the tools and technology they need to manage their dealerships. For more information, visit www.lightspeeddms.com.
