Bring all of your dealership’s departments under one roof.
In today’s RV world, managing just customer relationships isn’t enough; your dealership needs a system that brings everything together, making your business run like a well-oiled machine. While CRMs (customer relationship management tools) are great for tracking leads and keeping up with customer conversations, they don’t cover all the bases as your dealership grows. That’s where a dealer management solution (DMS) comes in, as it can be a more connected solution to help your dealership thrive.
What Does a CRM Do?
CRMs are designed to help you stay on top of customer interactions and keep everyone happy. They organize data, track leads and keep your team connected with customers to improve relationships and boost sales. However, CRMs often fall short when it comes to other parts of running a dealership, like inventory tracking, accounting and service. This is when a DMS is needed.
READ THE FULL STORY IN RVPRO.
Lightspeed
Lightspeed is a leading provider of cloud-based software for dealerships and Original Equipment Manufacturers (“OEMs”), serving the Powersport, Marine, RV, Trailer, Outdoor Power Equipment, and Golf Car industries. Lightspeed’s Dealer Management Solution (DMS) enables dealerships to optimize their end-to-end business operations, including sales, parts, service, rental, accounting, and CRM. When implemented into their daily operations, Lightspeed helps dealers increase their profitability by selling more units, service, and parts, all while creating a more streamlined experience for customers. For nearly 40 years, Lightspeed has been empowering 3,800+ dealers across North America with the tools and technology they need to manage their dealerships. For more information, visit www.lightspeeddms.com.
