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  4. Running a Smarter Marine Dealership in 2026: Data, Automation & Profitability

Running a Smarter Marine Dealership in 2026: Data, Automation & Profitability

The marine industry is evolving fast—and dealers who adapt now will be positioned to win in 2026 and beyond.

Join Brunswick Dealer Advantage and Lightspeed DMS for an in-depth webinar on how today’s leading marine dealerships are using data, automation, and integrated systems to improve profitability and streamline operations. In this session, we’ll cover:

  • Key industry trends, including margin pressure, digital retail, and service bottlenecks
  • How to use data to make smarter buying and pricing decisions
  • Ways integrated systems reduce manual work and operational friction
  • The role of modern DMS platforms in dealership success

Plus, see real-world examples of how top-performing dealers are already putting these strategies into action.

If you’re looking to improve efficiency, increase margins, and future-proof your dealership, this webinar is for you.

Register for Event
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March 25, 2026
11:00am CST

Live Webinar

Presenter: Rob Grant

FREE

Partner with a Dealer Management Solution you can trust

Lightspeed is the #1 DMS (Dealer Management Solution) used within the Recreation industry for a good reason. We provide a completely integrated solution for dealers, OEMs and their customers. Our goal is to help you operate your business more efficiently and profitably so you can spend more time doing what you love.

Request a demo
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