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    Lightspeed Solutions

    Over 4,000 dealers, distributors, and manufacturers in the Powersport, Marine, RV, Trailer, Outdoor Power Equipment, and Golf industries use our all-in-one solution to cut costs and find hidden profits.

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Marine Dealership Management Solutions

Propel your dealership’s profitability

Marine dealerships handle complex deals with boats, motors, and trailers. You need dealer management software that tracks every component. Lightspeed streamlines operations with real-time inventory visibility, warranty and maintenance management, and seamless communication. Our all-in-one solution is built to handle your dealership’s unique challenges.

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Connect every aspect of your business and improve profitability

Welcome to our Marine Highlight section, a showcase of the top tools and features designed to streamline operations and enhance profitability for Marine dealerships. From inventory management to seamless F&I integration, discover how Lightspeed can transform your business. 

Mobile

Walk the lot, close deals on the spot, and wow your customers.

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DealersCircle

A more robust, all-inclusive solution for dealer networks in various industries.

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Integrations

Streamline your operations by connecting all your tools in one place for greater efficiency with partners and OEMs.

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CRM

Loyal customers are 5x more likely to repurchase, 4x more likely to refer, and 7x more likely to try a new offering.

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Texting

Transform text messages into a game changer for your dealership.

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Integrated Accounting

Manage financing deals, accurately calculate profitability, and finance inventory for a comprehensive financial management system in real time.

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Price books

Keep track of the price books you’re using to ensure your pricing is always accurate and up-to-date.

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Service Scheduler

Enhances technician efficiency, reduces downtime, and ensures superior customer service.

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Parts Inventory

Avoid costly stockouts, improve margins, and increase efficiency.

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We’ll Help You Run Your Dealership mORE EFFICIENTLY

No matter the size of your operation, Lightspeed offers a comprehensive suite of services designed to streamline your business, boost profits, and improve overall efficiency—far beyond just point of sale. Get accounting support, minimize paperwork, and simplify every transaction with a DMS built to make running your dealership easier. Lightspeed’s marine dealer management software offers a comprehensive solution to streamline operations, enhance customer satisfaction, and drive growth.

Sales

Designed to tackle common challenges in your Sales and F&I departments, Lightspeed helps marine dealerships streamline operations and exceed customer expectations. Effortlessly add or customize boats, accessories, and upgrades to match your customers’ unique needs. Fully integrated with the Parts and Service modules, it provides complete visibility into the true cost of every deal, ensuring profitability and minimizing costly errors.

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Parts

Lightspeed’s Parts module is built to address challenges like excess inventory, slow turns, and special-order delays that are common in the marine industry. It helps your dealership reduce stockouts, improve inventory turnover, and drive profitability. With real-time tracking of parts inventory, purchase history, and point-of-sale transactions, you can provide faster, more accurate service. Effortlessly manage boat models, accessories, and parts—complete with serial numbers and locations—ensuring smooth operations and a superior customer experience.

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Service

Lightspeed equips your Service department with the tools needed to reduce downtime, boost technician efficiency, and deliver quicker turnarounds—essential for keeping your marine customers satisfied and loyal. With the Service Scheduler, you can streamline repair processes, optimize technician workflows, and minimize cycle times, ensuring boats and equipment are back on the water faster and ready for action.

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Accounting

Simplify your dealership’s financial processes with Lightspeed’s fully integrated Accounting module, designed for the unique needs of the marine industry. From managing bank reconciliations, General Ledger, and Accounts Payable to generating invoices, flooring invoices, and processing electronic payments, Lightspeed streamlines your entire workflow. Eliminate manual errors and bottlenecks, while gaining accurate, real-time financial insights that keep your marine dealership running smoothly and profitably.

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Image of a woman sitting at her desk in front of a calculator.

CRM

Building customer loyalty is key to success in the marine industry. Loyal customers are more likely to make repeat purchases, recommend your dealership, and take advantage of additional services. Lightspeed’s CRM provides you with the tools to track every customer interaction, personalize follow-ups, and strengthen relationships. By staying connected with your customers, you can keep them coming back, drive referrals, and fuel the growth of your marine dealership.

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Rental

A profitable boat rental business depends on visibility, efficiency, and maximizing ROI. Lightspeed’s Rental Module gives you complete control over your rental fleet, reservations, and inventory status. Whether you’re renting boats for events, short-term needs, or seasonal storage, Lightspeed simplifies rental management and ensures a steady cash flow. Maximize profitability with an easy-to-use system that seamlessly handles any rental scenario, making it easier to grow your marine rental business.

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Mobile

Stay connected and productive wherever you are with the Lightspeed Mobile App for marine dealerships. Available on iOS, Android, and tablets, the app gives you access to essential dealership data, whether you’re on the lot, at a boat show, or out on the water. Keep operations running smoothly and efficiently, no matter where your day takes you.

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Sales

Parts

Service

Accounting

CRM

Rental

Mobile

See the power of Lightspeed firsthand

Curious how our DMS stacks up against Winboats, BiT DMS, Commander, Total Control, Dockmaster, DealerRock, Ideal, IDS, Boatyard, QuickBooks, or your current solution? Reach out to find out!

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OEM Partners

Lightspeed DMS offers extensive integration capabilities, ensuring seamless connectivity with a wide range of platforms. These integrations enable Marine dealerships to streamline their operations, enhance customer service, and improve overall efficiency. Below is a list of popular platforms that LightSpeed supports, including major Marine brands, CRM tools, accounting software, F&I providers, parts and inventory management, payment processing, and marketing and communication tools. These integrations ensure that every aspect of your dealership is connected and optimized for success.

  • Barletta Boats logo
  • Brunswick logo
  • Yamaha logo
  • Volvo Penta logo
  • Bennington logo
  • Correct Craft logo
  • Skier's Choice logo
  • Chris Craft boats logo
  • Crownline logo
  • Key West Logo
  • Scout Logo
  • Stingray Boats logo
  • tige boats logo

Lightspeed DMS Testimonials

Real Customers Proven Results

Proud to Stand with the Marine Industry

As active members of leading industry associations—including Marine Retailers Association of the Americas (MRAA), National Marine Manufacturers Association (NMMA), and Boating Ontario—we stay closely connected to the challenges dealers face every day. That connection helps us build smarter, more relevant solutions that drive your business forward.

Understanding Marine CRM and DMS

A Dealer Management Solution is comprehensive software designed to streamline and integrate all aspects of a dealership’s operations into a single, cohesive platform. It serves as the nerve center, connecting departments such as accounting, parts, service, sales, customer relationship management (CRM), inventory, rental, financing, and more.

Customer Relationship Management (CRM) tools help manage customer interactions and data effectively. The main goal of a CRM is to enhance customer satisfaction, improve retention, and ultimately increase sales by fostering stronger relationships between a business and its customers.

Yes and no. Lightspeed DMS is a Dealer Management Solution specifically designed for Marine dealerships. While it includes CRM functionalities, it goes far beyond a traditional CRM. Lightspeed DMS integrates parts, service, sales, accounting, payroll, and communication tools into one comprehensive platform. This all-in-one solution not only manages customer relationships but also handles inventory, financial transactions, and more, providing a robust system tailored to the unique needs of Marine dealerships.

Dealership Insights

Make sure to catch our webinars, read our blogs and check out all resources to learn tips and tricks related to our solutions.

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Blog

From Risk to Revenue: How Dealers...

Phone orders and remote payments remain a vital part of dealership operations – from taking deposits to finalizing service work. But...

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Blog

Then & Now: Preparing for the...

Lightspeed has a long legacy of innovating and supporting dealers in the outdoor recreation industries. While so many have contributed to...

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Webinar

Lightspeed TextMarketing Workshop – How to...

May 20, 2025

TextMarketing Power Play: Build, Send & Succeed with Lightspeed Ready to turn customer data...

Webinar Details

Strengthen your Lightspeed skills and harness the full power of our Dealer Management Solution. Attend a webinar. Visit us at a tradeshow. Or learn from industry experts

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