What does 30+ years in Powersports teach you about running a better dealership? Bryan Tierney sat down with hosts Ben and Serge on One Gang Worldwide — one of the motorcycle industry’s most popular podcasts — to share exactly that.
Why dealers should listen
This isn’t a polished corporate pitch. It’s a real conversation between people who live and breathe this industry. Bryan’s career started where many dealer careers start: behind the parts counter, surrounded by chaos, camaraderie, and customers who just needed the right part, right now. That hands-on experience is what makes this episode land differently than most tech-focused conversations.
Here’s what Bryan and the guys dig into:
The parts counter shaped everything. Bryan’s early days in a motorcycle shop didn’t just teach him inventory — they taught him how dealerships actually work, what slows teams down, and where the real friction lives between departments. If you’ve spent time behind the counter, you’ll relate.
Modernizing doesn’t mean losing what makes you great. The best dealerships don’t just adopt technology for technology’s sake. They use it to clear out the noise — cleaner handoffs, better visibility for managers, and a more consistent experience for every customer who walks through the door. Bryan talks about what that actually looks like, without the buzzwords.
AI is already here — and it’s not what you think. The conversation naturally turns to where Lightspeed and the industry are headed with AI. The takeaway? It’s not about replacing people. It’s about helping your team spend more time doing what actually grows the business: building relationships, moving deals forward, and serving customers the way they deserve.
The human side still wins. One of the episode’s best threads is about the powersports community itself — the passion, the people, and the reason most of us got into this industry in the first place. Technology should serve that, not compete with it.
Whether you’re a dealer principal, a GM looking for ways to tighten operations, or someone who just loves a good industry story, this one’s worth your time.
Lightspeed
Lightspeed is a leading provider of cloud-based software for dealerships and Original Equipment Manufacturers (“OEMs”), serving the Powersport, Marine, RV, Trailer, Outdoor Power Equipment, and Golf Car industries. Lightspeed’s Dealer Management Solution (DMS) enables dealerships to optimize their end-to-end business operations, including sales, parts, service, rental, accounting, and CRM. When implemented into their daily operations, Lightspeed helps dealers increase their profitability by selling more units, service, and parts, all while creating a more streamlined experience for customers. For more than 40 years, Lightspeed has been empowering 4,500+ dealers across North America with the tools and technology they need to manage their dealerships. For more information, visit www.lightspeeddms.com.
