Partnership reinforces Lightspeed’s deep roots in the powersports community, backing five riders competing across Canada and the United States in 2026.
SALT LAKE CITY, UT – April 7, 2026 – Lightspeed, the leading provider of cloud-based dealer management software for the powersports, marine, RV, trailer, and golf car industries, today announced an official sponsorship of Coastal Moto, one of Atlantic Canada’s fastest-growing professional motocross teams. The sponsorship reinforces the company’s four-decade commitment to the powersports industry and the dealer network of more than 4,500 locations it serves across North America.
“We didn’t build Lightspeed from a corner office – we built it from the shop floor,” said Brian Provost, CEO of Lightspeed. “Many of our team members have lived and breathed powersports their entire lives. Sponsoring Coastal Moto is a natural extension of who we are: a company built by dealers, for dealers, with roots that run deep in the riding community.”
Founded and managed by Joel Hillier, Coastal Moto has established itself as one of Canada’s most competitive independent racing programs, fielding a five-rider roster that spans national-level pro competition, rising amateur talent, and women’s motocross. For the 2026 season, Coastal Moto will compete in the Canadian Triple Crown National Championship Series, AMA District 16 events, and select U.S. national rounds.
“Having a partner like Lightspeed behind our team is a game-changer,” said Joel Hillier, Team Owner of Coastal Moto. “They understand the powersports world because they live in it every day with their dealer partners. That shared passion makes this more than a logo on a jersey – it’s a genuine investment in the sport’s future.”
2026 Coastal Moto Roster
The team’s diverse lineup reflects the growth and depth of motocross talent across North America:
- Talan Hansen — Multi-time AMA District 16 Pro class champion. Returns as the team’s marquee Pro rider.
- Marcus Dureen — 2025 Intermediate champion, stepping up to the team’s second Pro position for 2026.
- Ty Newsome — Utah-based Pro class racer competing in select Canadian National Championship events, adding a cross-border dimension to the team’s 2026 campaign.
- Brooke Johnson — Atlantic Canada Ladies class champion, representing women’s motocross at the national level.
- Robbie Moore — Current Atlantic District 85cc and Supermini champion, graduating to the Junior class for 2026.
The partnership carries added significance for Lightspeed’s Salt Lake City headquarters, which sits within AMA District 16—the home district of rider Ty Newsome. The sponsorship is part of Lightspeed’s broader strategy to invest in the grassroots powersports community, connecting the company’s technology platform with the riders, dealers, and fans who fuel the industry.
The team’s full 2026 race schedule is available here.
Lightspeed
Lightspeed is a leading provider of cloud-based software for dealerships and Original Equipment Manufacturers (“OEMs”), serving the Powersport, Marine, RV, Trailer, Outdoor Power Equipment, and Golf Car industries. Lightspeed’s Dealer Management Solution (DMS) enables dealerships to optimize their end-to-end business operations, including sales, parts, service, rental, accounting, and CRM. When implemented into their daily operations, Lightspeed helps dealers increase their profitability by selling more units, service, and parts, all while creating a more streamlined experience for customers. For more than 40 years, Lightspeed has been empowering 4,500+ dealers across North America with the tools and technology they need to manage their dealerships. For more information, visit www.lightspeeddms.com.
