How Lightspeed EmailMarketing Turns Your Customer Data Into Revenue
Lightspeed customers have something most businesses would pay a fortune for: a database full of customers who already trust you. They’ve bought from you. They’ve had their units serviced with you. They know your name.
So why does reaching them feel so hard?
Email remains one of the most effective ways to stay in front of your customers. Industry benchmarks consistently show strong returns, with personalized campaigns driving significantly higher open and click rates than generic sends. When done well, email marketing campaigns keep your dealership top of mind, fill service bays, and move inventory.
But most dealerships aren’t getting those results. Marketing emails take too long to create. Plain text messages look unprofessional and get ignored. And blasting your entire list with the same generic message wastes the valuable customer data sitting right in your DMS.
Lightspeed EmailMarketing was built to solve all three problems at once.
Professional Emails Without a Marketing Degree
The drag-and-drop email designer lets anyone on your team create polished, responsive HTML emails that look sharp on any device. A library of dealer-ready templates gives you a head start, so your first send looks as professional as your hundredth.
Not sure what to say or how to say it? The built-in AI copywriting assistant turns simple prompts into polished subject lines, headlines, and body copy. Tell it you’re promoting a 4th of July sale, and it generates compelling content you can use immediately or refine to match your voice. No marketing team required.
Segmentation That Actually Makes Sense
This is where the integration with your DMS becomes a genuine competitive advantage. Instead of guessing who might care about your message, you can build targeted audiences using the customer data you already have.
Want to reach new buyers within 30 days of their purchase? Done. Need to nudge overdue service customers to schedule? Easy. Looking to promote accessories to parts customers or target owners by unit type, model year, or brand? All possible, all without exporting a single list.
When you send the right message to the right people at the right moment, your campaigns stop feeling like spam and start feeling like service.
Personalization That Scales
Lightspeed Merge Tags let you personalize every email automatically. Each recipient sees their own name, their dealership’s information, and relevant details that make the message feel crafted specifically for them, even when you’re sending to thousands of customers at once.
This isn’t just a nice touch. Personalized emails consistently outperform generic ones, with industry data showing around 41% higher unique open and click rates. That means more customers seeing your offers and more customers taking action.
Turn Your Customer List Into Measurable Revenue
Your database isn’t just a list of names. It’s a record of relationships, purchases, service history, and preferences. EmailMarketing lets you activate that data, turning passive information into active marketing that drives appointments, moves inventory, and keeps your dealership top of mind.
Pair it with Lightspeed TextMarketing and you have two powerful channels working together. Text messages boast a 98% open rate, making them ideal for time-sensitive offers and reminders, while email delivers the rich, branded content that builds trust and showcases your inventory.
The customers are already there. The data is already there. EmailMarketing simply connects the two with professional, targeted, personalized campaigns that get results.
Ready to see what it can do for your dealership? Talk to your Lightspeed Sales Representative to learn more about adding EmailMarketing to your subscription.
Quinton Rico
Quinton Rico is a Product Marketing Manager at Lightspeed, where he bridges the gap between product development and dealer success. Known for his sharp storytelling and customer-first approach, Quinton crafts marketing strategies that showcase how Lightspeed’s innovations solve real-world dealership challenges. Since joining the team over two years ago as a Support Trainer, Quinton has brought both technical know-how and heart to his work—digitizing Lightspeed’s onboarding programs, mentoring new team members, and now shaping product messaging that drives adoption and growth. His background in professional education and passion for helping others keep him focused on what matters most: empowering dealers to do more with less friction. Before joining the tech world, Quinton put himself through college as a barber and helped launch several shops from the ground up—a nod to his entrepreneurial mindset and hands-on work ethic.
