One Platform. Six Thor Brands. Infinite Efficiency—Lightspeed Raises the Bar for RV Dealerships
SALT LAKE CITY, UT – June 12, 2025 — Lightspeed DMS, the industry’s leading Dealer Management System, is proud to announce a major expansion in its OEM (Original Equipment Manufacturer) integration capabilities. The platform now includes VIN decoding support for units from Jayco, Highland Ridge RV, Entegra Coach, Starcraft, Venture RV, and KZ RV. These renowned brands represent some of the most trusted names in the RV industry, and their inclusion marks a significant enhancement to the suite of tools Lightspeed provides to its dealership partners.
This expanded functionality means that dealers using Lightspeed can now automatically decode VINs for units from these manufacturers directly within the system—reducing manual entry, eliminating data errors, and streamlining operations from sales to service.
Jeremy Johnson, Associate Director of OEM Business Development at Lightspeed, emphasized the significance of this milestone: “This is more than just a feature update—it’s a clear statement that Lightspeed is committed to pushing the boundaries of what technology can do inside RV dealerships. We’ve long been the standard-bearer in the powersports industry, trusted by major OEMs like Polaris, BRP, and Honda. Now, we’re bringing that same level of seamless integration, innovation, and dealer support to the RV market.”
Lightspeed’s VIN decoding integrations are designed to dramatically improve operational efficiency by pre-populating accurate unit details across inventory, parts, service, and warranty workflows. By partnering directly with OEMs, Lightspeed ensures that dealership staff are always working with up-to-date and complete data—saving time and enabling better customer service.
“Our goal is to be more than just a DMS,” Johnson continued. “We want to be a trusted partner that simplifies the day-to-day for RV dealerships and their teams. By delivering OEM-direct integrations to eliminate repetitive tasks and reduce manual data entry, we’re helping dealers focus on what they do best—selling, servicing, and delivering exceptional customer experiences.”
This announcement reinforces Lightspeed’s long-standing commitment to dealership success. With over 40 years of experience and a growing ecosystem of OEM partners, Lightspeed continues to lead the industry forward—delivering deeper integrations, smarter automation, and innovative tools that drive real results for today’s RV dealerships.
To learn more about the partnership between Lightspeed and Thor Industries, visit https://www.lightspeeddms.com/third-party-partners/thor-industries/
To explore the full list of current OEM partners and integration capabilities, visit https://www.lightspeeddms.com/partners/.
OEMs interested in joining the Lightspeed network or learning more about integration opportunities are encouraged to contact Jeremy Johnson directly at jeremy.johnson@lightspeeddms.com.
About Thor Industries
THOR Industries is the sole owner of operating subsidiaries that, combined, represent the world’s largest manufacturer of recreational vehicles.
For more information on the Company and its products, please go to www.thorindustries.com.
Lightspeed
Lightspeed is a leading provider of cloud-based software for dealerships and Original Equipment Manufacturers (“OEMs”), serving the Powersport, Marine, RV, Trailer, Outdoor Power Equipment, and Golf Car industries. Lightspeed’s Dealer Management Solution (DMS) enables dealerships to optimize their end-to-end business operations, including sales, parts, service, rental, accounting, and CRM. When implemented into their daily operations, Lightspeed helps dealers increase their profitability by selling more units, service, and parts, all while creating a more streamlined experience for customers. For nearly 40 years, Lightspeed has been empowering 3,800+ dealers across North America with the tools and technology they need to manage their dealerships. For more information, visit www.lightspeeddms.com.
