Think of the last time you received exceptional customer service. Was it an online interaction, a phone call, or an in-person experience? For me, great service is all about personalization. Just last week, I walked into one of our favorite local restaurants—no reservation, just a casual night out. While taking our order, the server smiled and said, “Glad the McFarlands could join us again for dinner!” I was genuinely surprised. That small, personal comment made me feel remembered, valued, and appreciated.
It’s moments like these that remind me of how powerful it is to recognize and personalize every customer interaction. At Lightspeed, we’ve built a tool that allows dealerships to deliver that same level of personal connection—on every call.
Meet Lightspeed ePhone
Lightspeed ePhone is our modern, integrated VoIP solution powered by Zoom Phone. But it’s so much more than just a phone system—it’s a smart communication tool that instantly connects customer data to every call.
With ePhone’s Call Pop feature, your team can instantly see who’s calling, what they’ve purchased, where their unit is in the service process, and even personal details like birthdays or prior visits—all before answering the call. That kind of insight transforms a generic “How can I help you?” into “Hi Steve, your Can-Am is ready for pickup—want me to get your service advisor on the line?”
Why It Matters
A dealership’s first impression often happens over the phone. If your team is fumbling for details, misdirecting calls, or asking for repeat information, it sends the wrong message. With ePhone, every call becomes faster, smoother, and more informed.
Some benefits include:
- Up to 90% efficiency gains—saving 2.5 hours per day for a 10-phone dealership
- 52 additional minutes of productivity per employee each week
- Automatic call logging in Lightspeed’s CRM so your team can track communications and follow up seamlessly
- Click-to-call from any customer record, cutting outbound call time by over 12 hours a month
And with built-in analytics and call recording, you can improve training, identify missed opportunities, and sharpen performance across departments.
Better Communication, Real Results
If your dealership is still relying on an outdated phone system, now’s the time to modernize. ePhone doesn’t just make your phone smarter—it makes your people smarter. It gives them the context and confidence to create better conversations, better relationships, and ultimately, better business outcomes.
At the end of the day, the key to customer satisfaction is simple: make people feel known and valued. Lightspeed ePhone helps you do exactly that—with every call.
Ready to see it in action?
Request a Demo or check out more about Lightspeed ePhone here »
John McFarland
With over three decades of experience at Lightspeed, John McFarland brings unmatched depth and perspective to his role as Product Manager. Since joining the company 31 years ago, John has held a wide range of positions—including roles in support and implementation—giving him a well-rounded understanding of how dealerships operate and how Lightspeed can best serve them. John is known for his hands-on approach, regularly engaging with dealers to better understand their day-to-day needs and how Lightspeed’s tools impact their business. His passion lies in creating practical, dealer-focused solutions that drive efficiency and elevate the customer experience. Originally from the Washington, D.C. area, John has called Utah home for the past 30 years, where he lives with his wife and three children. Outside of work, he enjoys golfing, skiing, and traveling with his family.
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