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  4. 7 Moments of Truth in the Dealership Sales Process

7 Moments of Truth in the Dealership Sales Process

Master the conversations that turn moments into finalized deals.

In a world where digital interactions outnumber human connections 10 to 1, the unintended consequences of poor communication are more costly than ever. Solid processes are essential, but without meaningful relationships with the people who matter most—your customers—your business risks falling apart.

Join us as we uncover the seven crucial moments where you have the opportunity to connect, build trust, and create lasting loyalty. Learn how to turn everyday interactions into meaningful engagements that drive success in today’s fast-paced, digital-first world.

Presented by Jared Burt, Herohub

Jared Burt is the Founder and CEO of Herohub, the company behind DealerAI and DealerAI Advantage, tools transforming how dealerships and OEMs train, sell, and grow. A former owner and operating partner of Rexburg Motorsports, Jared also held leadership roles at Motorfist/Arctic Cat, supporting dealer network development and marketing strategy. He grew up selling parts at his family’s International Harvester dealerships, holds an MBA from Brigham Young University, and formerly taught business and marketing at BYU-Idaho. When he’s not leading innovation in the industry, you’ll find him outdoors—most recently summiting the Grand Teton.

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May 21, 2025
11:00am - 11:40am CT

Live Webinar

FREE

Partner with a Dealer Management Solution you can trust

Lightspeed is the #1 DMS (Dealer Management Solution) used within the Recreation industry for a good reason. We provide a completely integrated solution for dealers, OEMs and their customers. Our goal is to help you operate your business more efficiently and profitably so you can spend more time doing what you love.

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