This marked my third time attending the RVIA Leadership Conference, and once again, it didn’t disappoint.

Traveling in from Northern Minnesota, the Texas weather alone was a welcome change. While a bit of morning rain forced the outdoor scavenger hunt indoors, the RV Industry Association team didn’t miss a beat—quickly pivoting to a team trivia session that turned out to be a fun and energetic way to kick off the day.

Kicking Things Off: Tuesday Night Connections

The event began Tuesday evening with the Austin Welcome Reception at the Hyatt Regency Lost Pines Resort and Spa. As always, this was one of the most valuable parts of the conference—reconnecting with familiar faces and building new relationships.

A few standout conversations from the night included catching up with Dustin Hunt from Rollick, spending time with Brett Randal of Aliner as well as Kevin McArt of Forest River, and meeting Mike Hesse of Blue Ox. I also had the chance to connect with Eric Brown and his team from Dometic—all great conversations that set the tone for the days ahead.

Jeremy Johnson is Cowboy hat at RVIA

A Packed Wednesday: Leadership, Innovation, and Big Ideas

Wednesday started with that pivoted trivia session before moving into one of the most impactful sessions of the conference—the Industry Leadership Panel. The panel featured:

One of my biggest takeaways—and something I’m personally passionate about—was Matt Wagner’s repeated emphasis on the lack of standardized VIN decoding in the RV industry. It’s a gap that impacts everything from sales to service to inventory management, and solving it could significantly streamline operations across dealerships.  There was also some great takeaways from all three on what it takes to be a great leader.  All pointed it out in you have to first take care of your house by training and working with your current employees.  This then followed by continuing to push and mentor them and have clear paths to help them grow within each of the organizations. 

A Personal Highlight: Taking the Stage

Jeremy Johnson on stage at RVIA

After lunch, I had the opportunity to get on stage and introduce the keynote speaker, Mitch Mitchem, as Lightspeed was proud to sponsor the session.

Mitch delivered a compelling keynote focused on AI and amplifying human potential—reinforcing that technology should enhance, not replace, the people driving our industry forward.  Mitch did a great job on really talking about you get out what you put into AI.  It can do some amazing things, but it still can’t think like a human, but can be a great tool that can help leverage so many things inside a dealership. 

The day continued with Park Perspectives and then one of the most unique sessions of the conference: a workshop with Captain David Marquet. His leadership lessons from commanding a nuclear submarine were both practical and inspiring, particularly around empowering teams and redefining traditional leadership models.  What I found most interesting is that what made him so successful wasn’t just following what every other Captain has done.  He set is own course and through that based on his scores and sailor retention and it took the Sante Fe from one of the worst preforming ships in the Navy to one of the best. 

Skeet Shooting at RVIA

Texas-Sized Networking

Wednesday night wrapped up with a full Texas Reception—and it lived up to the name.

From custom-branded cowboy hats to creating your own BBQ rub, it was an experience that blended networking with a true taste of Texas culture. I had a great conversation with Josh Fonner from Airstream, which was another highlight from an already strong day of connections.  This continued for a few hours and was a great place to swap a few more business cards as well as continue some prior relationships. 

Closing Day: Emerging Leaders and Looking Ahead

Thursday began with the Emerging Leaders Coalition Graduation & Induction Ceremony—one of the most meaningful parts of the conference. I was honored to be selected as part of the 2026 class and to once again take the stage during the ceremony.

The final day continued with keynote sessions and a trends panel, delivering valuable insights into where the RV industry is headed.  While there are still potential headwinds going into 2026 there is still a fire from so many that OEMs, Distributors and dealers will continue to sell and outperform 2025. 

That afternoon, attendees had the option to participate in various activities. This year, I chose trap shooting—which turned out to be a great time (and I’m happy to report I hit more than I missed).  These activities allow us to humanize each other a little more and not as much business talk but more about experiences, where people live, and learning more about their families. 

With many attendees heading out that evening, the conference wrapped up with a more relaxed closing reception—providing one last opportunity to connect before heading home.

Emerging Leaders Coalition Graduation 2026

Final Thoughts

The 2026 RVIA Leadership Conference once again delivered where it matters most: meaningful connections, actionable insights, and a clear view of where our industry is headed.

From leadership development to conversations around data standardization and innovation, this event continues to play a critical role in shaping the future of the RV space.

I’m already looking forward to reconnecting with everyone in Arizona for the 2027 conference.

Jeremy Johnson

Jeremy Johnson

Associate Director, OEM and Business Development

I'm a seasoned veteran in the powersport, marine, and RV industries with over 25 years of experience. I've spent a significant amount of that time in the digital and website space, and I absolutely love it. I recently celebrated my three-year anniversary at Lightspeed, where I get to work with OEMs and dealers and help them succeed in the digital world. When I'm not at work, I enjoy traveling with my family, watching my kids' sporting events, and exploring the beautiful outdoors of Northern Minnesota through hunting and fishing. I'm incredibly passionate about what I do, and I love sharing that passion with others. Whether it's working with my team at Lightspeed or spending time with my family, I'm always up for an adventure.

Lightspeed is the #1 DMS (Dealer Management Solution) used within the Recreation industry for a good reason. We provide a completely integrated solution for dealers, OEMs and their customers. Our goal is to help you operate your business more efficiently and profitably so you can spend more time doing what you love.

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