What if the next growth opportunity for your dealership is already sitting in your data?
That was the case for Weller Recreation in Kamas, Utah. GM and President Matt Weller knew there was room to grow, but traditional reporting made it difficult to see exactly where the opportunity was. His manufacturers’ primary market areas did not line up neatly, and a county-level view was not detailed enough. He needed to understand his dealership’s sales history closer to the ZIP-code level and compare it with what was happening across the surrounding market.
Using Lightspeed AI Command Center™, Matt asked for that information in plain language and uncovered something important: a section of his primary market area where Weller Recreation had very little share, despite being well established in nearby areas. His conclusion was that the problem was not demand. It was awareness.
That insight quickly became action.
“It found a section in my PMA that was lacking. And so now we’ve started putting marketing dollars and effort into that area.”
The discovery changed where the dealership invests to grow. AI Command Center has also become part of Matt’s weekly routine, helping him run sales reporting, save repeatable plays, and replace several reports he previously had to build manually.
Weller Recreation’s experience is a good example of what becomes possible when dealers can ask questions directly of their own dealership data and get to useful answers faster.
Read the full Weller Recreation Dealer Spotlight to see how Matt used AI Command Center to uncover the opportunity, simplify reporting, and turn dealership data into a clearer growth plan.
Lightspeed
Lightspeed is a leading provider of cloud-based software for dealerships and Original Equipment Manufacturers (“OEMs”), serving the Powersport, Marine, RV, Trailer, Outdoor Power Equipment, and Golf Car industries. Lightspeed’s Dealer Management Solution (DMS) enables dealerships to optimize their end-to-end business operations, including sales, parts, service, rental, accounting, and CRM. When implemented into their daily operations, Lightspeed helps dealers increase their profitability by selling more units, service, and parts, all while creating a more streamlined experience for customers. For more than 40 years, Lightspeed has been empowering 4,500+ dealers across North America with the tools and technology they need to manage their dealerships. For more information, visit www.lightspeeddms.com.
