Lightspeed Heads to Detroit for SHOWUP2026, Featuring Education Session with Michael Matson.
Lightspeed will be exhibiting and presenting at SHOWUP2026, taking place August 25–26 at The Detroit Westin in Detroit, MI. The event brings together dealers across the RV and marine industries, and Lightspeed will be on-site to show how our Dealer Management Software helps RV and Marine dealerships streamline sales, service, parts, and F&I — all from one connected platform, with integrations across multiple leading marine and RV OEMs to keep data moving seamlessly between systems.
As part of the event, Lightspeed’s National Enterprise Account Executive, Michael Matson, will lead a 30-minute education session, “The Connected Dealership: How Data Powers Enterprise Growth,” exploring how enterprise dealers need data-driven decisions as consolidation accelerates.
Michael brings more than a decade of dealership and recreation industry experience, partnering with executive leadership teams at some of North America’s largest marine, RV, trailer, golf, and recreation dealer groups to modernize their operations through technology.
Stop by our booth to say hello, and don’t miss Michael’s session if you’re looking for practical strategies to support your dealership’s next stage of growth.
Presenter Bio:
Growing up on the North Shore of Lake Superior gave Michael Matson a lifelong appreciation for the outdoors and the recreation industry. Today, as National Enterprise Account Executive for Lightspeed DMS, he partners with executive leadership teams across North America’s largest marine, RV, trailer, golf, and recreation dealer groups to modernize operations through technology.
With more than a decade of dealership and recreation industry experience, Michael helps organizations streamline operations, standardize processes across multi-location businesses, and leverage enterprise technology, data, integrations, and AI to improve visibility, scalability, and profitability. Known for his practical, operations-first approach, he works closely with dealer groups navigating growth, acquisitions, and digital transformation while helping them build technology strategies that support long-term success.
