Dog Days of Summer: Celebrating the Real MVPs at Your Dealership
The Dog Days of Summer are officially here—and at Lightspeed, we’re making them even better by celebrating some of the most important members of your dealership team… your pets.
But first—what exactly are the “Dog Days of Summer”?
Traditionally, the phrase dates back to ancient times and refers to the hottest, most laid-back stretch of summer. Today, it’s come to represent those long, sunny days filled with a little more fun, a little more adventure, and a perfect excuse to slow down and enjoy the season.
And we think there’s no better way to celebrate than by spotlighting the four-legged companions who make workdays brighter.
Meet the True Dealership MVPs
From loyal shop dogs to office cats keeping a watchful eye on the front desk, pets are part of the culture at so many dealerships. They greet customers, boost morale, and bring a little personality into the workplace.
So this summer, we’re giving them the recognition they deserve.
Fun Prizes + End-of-Summer Superlatives
At the end of the summer, we’ll be handing out some fun (and well-earned) awards to standout pets across our community.
Think your pet has what it takes?
Superlatives may include:
- Best Co-Pilot
- Most Likely to Close a Deal
- Best Dressed
- Ultimate Adventure Pup
…and more!
Let’s See Your Pets in Action
Whether your dog is riding shotgun, your cat is running the office, or your pet is just along for the summer fun—we want to meet them.
This campaign is all about celebrating the personalities, stories, and joy that pets bring into our everyday work lives.
So grab your camera, get your bandana, and show us your dealership’s real MVPs 🐕💙
How to Join the Fun
Getting involved in Lightspeed’s Dog Days of Summer campaign is easy:
- Answer 4 quick questions in the form below so we know where to send your pet’s new favorite bandana
- Snap photos of your pet in action—whether they’re “on the job” in the dealership or out enjoying summer adventures
- Send those photos to anna.konczak@Lightspeeddms.com to be featured AND entered to win more goodies
It’s that simple—and yes, we promise it’s a painless form 😉
👉 Get started here: [Form Link]
Anna Konczak
Anna Konczak is a marketing professional specializing in strategic event execution, integrated marketing campaigns, and creating exceptional brand experiences. As Events & Marketing Coordinator at Lightspeed, she leads the planning and execution of industry events while supporting marketing initiatives that drive brand awareness, customer engagement, and business growth. She works closely with cross-functional teams to bring campaigns to life, support sales and partner initiatives, and deliver impactful experiences across the powersports, marine, RV, golf and trailer industries. Before joining Lightspeed DMS, Anna built a successful career in sales across the Aerospace & Defense, Construction, and Oil & Gas industries, developing a strong foundation in customer engagement, relationship building, and business development. Outside of work, you'll likely find Anna exploring the mountains with her dog, Korra, or training at the gym for her next bodybuilding competition.
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